Sunday, March 01, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
New Draft Bill Focuses On Consumer Data Privacy
Uber Says Breach Affected 50K Drivers
Google Showcases Future Silicon Valley Headquarters
Lenovo Offers Free McAfee LiveSafe Following Superfish Security Concerns
Yahoo Gains Search Share
Twitter To Offer More User Safety Features
Google to Start Ranking Mobile-friendly Sites Higher
Qualcomm Extends LTE to Unlicensed Spectrum to Enhance Mobile Experiences
Active Discussions
Need serious help!!!!
burning
nvidia 6200 review
Hello
Burning Multimedia in track 0
I'm lazy. Please help.
sanyo e6 camera
need help on some cd burning...
 Home > News > General Computing > Viacom ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, December 19, 2007
Viacom and Microsoft in Advertising Partnership


Viacom and Microsoft today announced a strategic alliance under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years.

The comprehensive agreement spans across the two companies and includes a number of components. Among them:

- Microsoft will license, on a non-exclusive basis, long- and short-form television and theatrical content from across Viacom?s cable network and motion picture businesses, including MTV, Comedy Central, BET and Paramount Pictures, for use on Microsoft properties such as MSN and Xbox 360.

- Microsoft?s Atlas division will become the ad server for Viacom?s U.S. Web sites and Microsoft will have the exclusive right to sell remnant display advertising inventory on Viacom?s U.S. Web sites.

- Microsoft will buy advertising on Viacom broadcast and online networks over a five-year period and the companies will work together on promotions and sponsorships for MTV Networks and BET Networks award shows.

- Viacom will work with Microsoft on opportunities to become a preferred publishing partner across Microsoft?s casual gaming platforms.

Detailed financial terms were not disclosed, but the deal has a projected base value of approximately $500 million in financial considerations and business services between the two companies over the initial five-year length of the agreement. The deal includes a combination of revenue sharing provisions, guarantees and content licensing agreements. The agreements contemplate the potential for expansion of the transactions.


Previous
Next
Firefox 3 Beta 2 Available For Download        All News        Paul Allen to Bid in U.S. Wireless Auction
Firefox 3 Beta 2 Available For Download     General Computing News      Windows XP SP3 RC Available to Public

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Band Gets New Features
Internet Explorer To Support HTTP Strict Transport Security Protocol
Microsoft Buys Sunrise In A Smartphone Push
Microsoft, Samsung Settle Patent Dispute
Bill Gates Sees Future In Robots
Microsoft Brings Office To iOS and Android Devices
Microsoft Offers Power BI Business Intelligence Tools For Free
Microsoft Reports Second Quarter Results
Microsoft Launches the Lumia 435 and Lumia 532 Smartphones
Microsoft Attacks Google Over Security Disclosures
Microsoft To Release Customer-centric Solutions This Spring
Tech Giants Support Microsoft In Data Fight With U.S.

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .