Olympus updated its PEN series of digital cameras with the introduction of the flagship PEN E-P3 model, the PEN Lite E-PL3 and the enrty-level model PEN mini E-PM1.
OLYMPUS PEN E-P3
The OLYMPUS PEN E-P3 is an interchangeable lens type digital camera that conforms to the Micro Four Thirds System standard. Designed as the new flagship of the PEN series of new generation system cameras, the E-P3 is aimed at camera buffs looking for a camera that combines traditional style and functionality with advanced digital capabilities and performance.
Like previous models in the PEN series, the E-P3's compact design has been made possible by the elimination of the quick-return mirror, while maintaining key SLR advantages such as high performance and high image quality.
The camera's FAST AF system combined with a lens incorporating the new MSC (Movie & Still Compatible) mechanism increases the speed and decreases the noise of autofocusing. Olympus claims that the combination of AF's double-speed sensor drive and the double-speed detection processing allows the E-P3 to achieve the world's highest AF speed.
At the same time, better image quality is made possible by the new 12.3-megapixel High Speed Live MOS Sensor with 1080i full HD movie compatibility and the new TruePic VI image processing engine. High-sensitivity shooting at ISO12800 is also possible.
In addition to its convenient Main and Sub dials, the new E-P3 is equipped with a 3.0-inch, 610,000-dot touchscreen OLED display.
The E-P3 is housed in a retro design with a durable metallic finish. It features a new detachable grip, giving the user the opportunity to choose a grip most suitable to his or her shooting style; for example, an optional large grip can be used in place of the provided standard grip or the grip can simply be detached for a simpler look. Available in a choice of three colors - Silver, Black and White - the OLYMPUS PEN E-P3 will be available in the U.S. next month.
OLYMPUS PEN Lite E-PL3
Olympus also introduces the OLYMPUS PEN Lite E-PL3, a new generation system camera that conforms to the Micro Four Thirds System standard.
The company claims that the Lite e-PL3 offers the same high image quality as the flagship E-P3 model in a little package.
Launched in March 2010 with the introduction of the OLYMPUS PEN Lite E-PL1, Olympus's "PEN Lite" models were originally designed to expand the digital SLR market by focusing on entry-level users. Now, however, that role has been taken over by the new line of "PEN mini" models, allowing Olympus to reboot the "PEN Lite" product concept, concentrating on putting big-size functionality and performance into a small-size body.
The OLYMPUS PEN Lite E-PL3 is an interchangeable lens type digital camera that conforms to the Micro Four Thirds System standard.
One example of the complete redesign is the swivel type 3.0-inch HyperCrystal LCD - the first used in the PEN series. Incorporation of an up-down tilting mechanism give the E-PL3 real high- and low-angle shooting flexibility without compromising the compact size.
This camera also boasts sequential shooting performance of 5 fps and image quality built on the same technology that powers the E-P3, Better-than-ever image quality is made possible by the new 12.3-megapixel High Speed Live MOS Sensor with 1080i HD movie compatibility and the new TruePic VI image processing engine. High-sensitivity shooting at ISO12800 is also possible. And all of this performance is packed into a body with a stand-alone weight of 262 grams.
The Art Filters so popular on previous Olympus cameras have been refined and improved for the new generation with the addition of "variations" that can be used to slightly change the atmosphere of the filter. The Art Effect function, which can add various composition effects to Art Filters, has also been enhanced with new "Starlight" and "White Edge" effects. These composition effects allow the user to utilize individual expressions and obtain more benefits from the Art Filters. Naturally, the expressive power of the provided six Art Filters can be enjoyed with both still images and movies.
The Olympus PEN Lite E-PL3 will be relesded in autumn 2011.
OLYMPUS PEN mini E-PM1
Last but not least, Olympus introduced the "OLYMPUS PEN mini E-PM1", the new entry-level model of the PEN series. Featuring the ultra compact and lightweight body, this model is targeted at the fashion-sensitive younger generation.
Aimed directly at first-time interchangeable lens digital camera users the camera weighs just 217 grams, while the total in actual usage (with the standard zoom lens, flash, memory card and rechargeable battery) is still the world's lightest at 401 grams. Available in a choice of six different colors, this model will appeal to a wide range of users with many different needs and requirements.
This camera also boasts sequential shooting performance of 5 fps and image quality built on the same technology that powers the E-P3. Image quality is ensured by the new 12.3-megapixel High Speed Live MOS Sensor with 1080i HD movie compatibility and the new TruePic VI image processing engine. High-sensitivity shooting at ISO12800 is also possible.
This camera also incorporates six of the most popular Art Filters, allowing users to express their reative vision with both still images and movies.
The camera will be releasded in autumn 2011.