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Monday, November 07, 2011
YouTube and Disney Enter Web Video Partnership


Disney Interactive and YouTube are joining forces to bring video entertainment to the web through a new partnership beginning early next year.

Online video destinations tailored to Disney audiences will be made available on both Disney.com and YouTube in early 2012, the companies said today.

Disney Interactive programming will include video drawn from relevant family-friendly content currently available across YouTube, original video produced by Disney, as well as a blend of current Disney Interactive original series, select Disney Channel programming and Disney user created content. An original video series based on Disney's hit mobile game "Where's My Water?" and its main character Swampy will be the first project to launch in February and will be followed by other similarly short-form, family-oriented programming.

Financial terms were not disclosed.

"With online video consumption exploding and YouTube at the center of that trend, we see an opportunity for Disney Interactive and YouTube to bring Disney's legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer," said Jimmy Pitaro, co-president of Disney Interactive, in a statement.


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