Monday, January 26, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
NVIDIA Comments On GeForce GTX 970 Memory Allocation Reports
Google Comments On Lack Of Security Patches On Older Android Phones
Sony is Offering Old Games To Settle The 2011 PlayStation Network Breach
Sony Postpones Earnings Announcement
January Windows 10 Build Released Through The Windows Insider Program
Flexible Computers Are Stil Away From Reality
China Denies Microsoft Outlook Hacking Allegations
A Look at Microsoft's New Spartan Browser
Active Discussions
Sound card for my Laptop
HELP!!!
full screen wide screen
UDF errors
Hi
The Simplest Way to Download KODAK HERO 7.1 Driver
About the restriction problem of chapter quantity in DVD
Booktype utilities for LiteON and OEM DVD Recorders
 Home > News > Mobiles > Strateg...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, May 01, 2012
Strategist Sees Apple To Become Direct Mobile Service Provider


Apple?s next big move will be to provide wireless service directly to its iPad and iPhone customers, according to veteran wireless industry strategist Whitey Bluestein.

Bluestein told an international gathering of wireless operators, resellers and suppliers that Apple has all of the critical elements - the world's leading brand, distribution through 363 Apple Stores, digital content (music, video and apps) - which will allow it to exploit its 250 million iTunes accounts with credit cards on file.

He added that Apple has a patent-pending network architecture to enter the wireless industry as a service provider. Apple filed a patent application in October 2006, shortly before the first iPhone announcement, with a diagram on how it would offer wireless service directly to customers using networks of several mobile operators. The patent application was extended in fall 2011. Bluestein said that the patent confirms that Apple has thought through how it would offer service directly to customers.

At a presentation at the Informa MVNO Industry Summit in Barcelona Bluestein also said that Apple would begin providing cellular service, data, voice and roaming, directly to its customers, along with mobile data plans bundled with iPads. He added that Apple would offer iPhone customers activation, data and international roaming plans through the iTunes Store, plus voice, data and messaging plans directly to its iPhone customers, on an ala carte basis as an alternative to their current mobile operator

"The battleground is set, but Apple will be the first mover," said Bluestein. "Google will have to scramble because it lacks retail distribution, experience with subscriber services and the iTunes ecosystem of content. iTunes and the iTunes Store provide Apple with one-click buying and customer care. Google can acquire most of these capabilities, as it has before, but it is not a core competency of the company."

Bluestein also predicted that Google will acquire a back-office provider to help it get into the mobile business.

What has been holding Apple back from becoming a wireless provider already, according to Bluestein, are the enormous handset subsidies paid by mobile operators (AT&T, VZW and Sprint in the US), which amount to about $381 for each iPhone sold today. That has been a short-term stumbling block for Apple, but the company has its well-known cash reserves and could seize the initiative at any point.


Previous
Next
Facebook Encourages Users To Share Theis Organ Donor Status        All News        Panasonic And NHK Showcase Huge Super-high Vision Plasma Display
Nokia Files Lawsuits Against RIM, HTC, Viewsonic     Mobiles News      Samsung Reclaims Smartphone Leadership Position

Get RSS feed Easy Print E-Mail this Message

Related News
Samsung and Apple Together Consumed 17 Percent of Total Semiconductor Demand in 2014
Samsung Led The Smartphone Market in 2014, TrendForce Reports
Apple May Use Its Own Chips In Future Macs
Apple, Ericsson In Courts Over LTE Patents
Apple, Google To End Lawsuit Over Poaching
Apple May Take On GoPro With Action Cameras
Quanta Accelerates Production Of New 12-inch MacBook Air
Apple Patent Describes Flexible iPhone Concept
Apple Starts Selling Unlocked iPhone 6 and 6 Plus
Apple Sued Over Limited Storage Space
Apple Offers Automated Security Update to Macs
Apple Responds To BBC's Allegations Over Working Conditions In Chinese Factory

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .