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Thursday, September 27, 2012
Yahoo and Launch Contextual Ads for Web Publishers

Yahoo and today announced a long-term agreement to launch Yahoo Bing Network Contextual Ads, powered by

The program aims to provide web publishers with a new solution for earning advertising revenue. Publishers can now use the platform to create and customize ad units that display relevant text ads from across the Yahoo Bing Network. will exclusively manage technology, business operations and relationships with respect to publishers worldwide for the program. Yahoo will manage technology, business operations and relationships with respect to advertisers and drive advertiser sales worldwide for the program. Yahoo will also manage all aspects of network operations to adhere to existing quality traffic standards.

The program is designed to work for websites that have premium content, where placing contextually relevant ads could result in high user engagement rates. The program is currently limited only to websites that primarily receive the majority of their traffic from the United States, Canada or United Kingdom.

Key Features of the program for publishers include:

- Ads can be added to a publisher's website in minutes using the powered self-serve platform. Publishers can select an ad size and copy-paste the HTML provided on their web pages to start displaying targeted sponsored links and ad topics.

- Access to the Yahoo Bing Network consisting of millions of ads and ad topics.

- Proprietary technology scans all the content on web pages and delivers highly relevant ads.

- Publishers can use the platform to pick from multiple ad sizes, skin the ads to match their look-and-feel requirements, and even request highly customized ad units.

- Publishers can influence the ad targeting on a web page by providing hints (keywords). Also, unwanted advertisers and ad topics can be easily blocked.

- Ad units consist of sponsored links, ad topics or a combination of both, as determined on an impression-by-impression basis to maximize ad yield.

- Publishers can run ad units in tandem with or in place of their current ads.

- Publishers can choose to display mobile optimized ad units on their web pages to users browsing the site from any iOS (iPhone, iPad and iTouch), Android and Blackberry phone or tablet.

- Full-time ad specialists from provide support to publishers.

To learn more about the program, visit

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