Yahoo and Samsung today announced an expanded multi-year partnership to integrate Yahoo's Broadcast Interactivity platform into Samsung 2012 Smart TVs.
Yahoo Broadcast Interactivity, powered by its automatic content recognition (ACR) technology, SoundPrint, will be deployed in Samsung's SyncPlus platform.
With this agreement, Samsung Smart TV owners will receive real-time, actionable content that runs alongside and complements TV shows and commercials. TV viewers will see on-screen prompts informing them that additional content can be accessed. With the touch of a remote, connected tablet or phone, Samsung Smart TV viewers can surface content or offers related to the TV shows and commercials they are watching.
In addition, TV programmers can provide complementary content like trivia, additional show insights, commerce or interactive gaming. Showtime Networks and National Geographic Channel are two of the initial TV programming partners.
The partnership also creates new forms of advertising by extending traditional 30-second commercials into immediate actions. With Broadcast Interactivity-enabled commercials, advertisers can embed calls-to-action for downloading apps or digital media, providing coupons, ordering samples, reading reviews or viewing product information.
Yahoo Broadcast Interactivity leverages Yahoo!?s patented SoundPrint technology which enables real-time identification of live or recorded, cable, broadcast and satellite television through audio fingerprinting. Combining SoundPrint, the largest index of television audio matching, with Yahoo's Connected TV platform creates a full suite of capabilities for audiences, broadcasters and advertisers.
Yahoo Broadcast Interactivity and Samsung SyncPlus will be delivered in the latest firmware update to Samsung?s 2012 Smart TVs in the U.S. Yahoo Broadcast Interactivity will be integrated into future models of Samsung TVs.