Tuesday, September 23, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
PlayStation TV Coming October 14th
Samsung Galaxy Alpha And LG G3 Vigor Coming from AT&T
EMC In Merger Talks With Other Companies: reports
HTC To Make Next Google Nexus tablet: report
MediaTek Unveils LinkIt Platform to Support Wearable and IoT Device Creation
Apple iPhone Sales Top 10 Million
VESA Puts DisplayPort Into New USB Type-C Connector
Corsair Unleashes Gaming RGB Keyboards, RGB Mice, and Headsets
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, November 28, 2012
Microsoft Ads Attack Google's "pay-to-rank" Practice


Microsoft is attacking Google with a marketing campaign focused on a recent change in how Google runs the part of its search engine devoted to shopping results.

The marketing campaign, lauched by Microsoft and its search engine Bing, has been designed to "highlight Bing's commitment to honest search results and to help explain to consumers the risks of Google Shopping's newly announced "pay-to-rank" practice." According to Microsoft, Google's shopping search results are offering online visitors not true search results such as they see elsewhere on Google; they are actually ads that are ranked, in part, by who pays the most. Microsoft claims that merchants can literally pay to improve their chances to display their product offers higher than others inside of Google?s shopping search, even if it's not necessarily better or cheaper.

Since mid-October, Google's shopping section has included only listings from merchants who paid to be included in the results. In some cases, the order of the shopping results has been dictated by how much money Google received for the listing.

Google discloses that it receives payments in small print at the bottom of the shopping results page. The notice is also visible if a user clicks on a link at the top of the shopping results page, under the heading: "Why these products?"

In its new ads running in the U.S., Microsoft is warning consumers that they risk getting "scroogled" if they rely on Google's shopping search service. The message will be highlighted in TV commercials scheduled to run on NBC and CNN and newspaper ads in The New York Times, The Wall Street Journal and The Washington Post. The blitz also will appear on billboards and online, anchored by a new website, Scroogled.com.

On the other hand, Bing, affirms its commitment to honest search. "We don't let who pays us for ads or other services affect how your search results are ranked," said Mike Nichols, chief marketing officer, Bing. "Search, as a business, depends on consumer trust, and that requires keeping search results and ads separate. With Google Shopping the wall between search results and ads is gone - and so are several popular shopping sites. At Bing, we're committed to keeping ads where they belong and will continue to deliver the most relevant search results possible."


Previous
Next
Windows' Future Is Blue        All News        New GeForce Drivers Boost Far Cry 3's Performance
Windows' Future Is Blue     General Computing News      Symmetry Electronics To Promote AMD's Embedded Products

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Releases New Arc Touch Bluetooth Mouse, PC Accessories
US Government Data Requests Increased: Google
Google Adds A Steering Wheel To Its Self-Driving Cars
Microsoft To Hold Next-generation Windows Event
Microsoft to Buy Minecraft maker Mojang
Google Takes a Medical Turn
Microsoft To Drop The Nokia Branding
Microsoft Azure Media Services Adds Live streaming, Content Protection and Indexing Services
EU Rejects Third Google Antitrust Deal
Microsoft Launches Delve For Office 365
Google Glass Now Generally Available
Microsoft Updates MSN

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .