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Tuesday, December 11, 2012
Microsoft Increases Production and Brings Surface RT In More Stores


Microsoft said on Tuesday it has stepped up manufacturing of its Surface RT tablet and will introduce it to third-party retailers this week.

"The public reaction to Surface has been exciting to see. We?ve increased production and are expanding the ways in which customers can interact with, experience and purchase Surface," said Panos Panay, general manager, Microsoft Surface.

As early as mid-December, consumers will be able to go to retail stores in the United States and Australia to purchase a Surface with Windows RT. Additional availability will be added in a number of countries in the coming months.

"Our plan has been to expand the retail presence for Surface after the first of the year. Based on interest from retailers, we are giving them the option to carry Surface with Windows RT even earlier," said Steve Schueler, corporate vice president, Microsoft Retail Sales and Marketing.

Surface will continue to be available for purchase at all Microsoft retail stores in the United States and Canada and online in Australia, Canada, China, France, Germany, the United Kingdom and the United States. Based on the success of the Microsoft holiday stores, the Microsoft will extend all of these locations into the new year. These stores will transition into either permanent brick-and-mortar retail outlets or specialty store locations.


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