Wednesday, August 05, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
New PC Accessories For Windows 10
Xbox Unveils New Game Lineup
Nero TuneItUp Gets Windows-based PCs Back In Shape
Seagate Micron Alliance Introduce New SAS Solid State Drive
SanDisk and SK Hynix Expanded IP and Commercial Relationship
WD and 20th Century Fox Partner to Offer 4K UHD Movies
Toshiba Announces Third Generation of Enterprise SAS SSDs, Starts Production Of 3D NAND
Xiaomi Has Reclaimed Top Spot in China, Huawei Pushes Ahead of Apple
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Nielsen...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, December 18, 2012
Nielsen and Twitter Establish Social TV Rating


Nielsen, and Twitter today announced an agreement to create the "Nielsen Twitter TV Rating" for the US market, a metric that is based entirely on Twitter data.

Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

TV viewers discuss TV on Twitter, creating a new dynamic between audiences and programming. The service's more than 140 million active users send one billion Tweets every two and a half days, the vast majority of which is public and conversational, making Twitter data a necessity in producing standardized metrics representing online and mobile conversations about television.

"As the experience of TV viewing continues to evolve, our TV partners have consistently asked for one common benchmark from which to measure the engagement of their programming," Chloe Sladden, Twitter's vice president of media, said in a post on the company blog on Monday. "This new metric is intended to answer that request, and to act as a complement and companion to the Nielsen TV rating."

The Nielsen Twitter TV Rating will serve to complement Nielsen's existing TV ratings, giving TV networks and advertisers the real-time metrics required to understand TV audience social activity.


Previous
Next
Apple Cannot Ban Infringing Samsung Phones: Judge        All News        Microsoft Introdces New Xbox SmartGlass Experiences For Sports Fans
INTERPOL and NEC Partner To Enhance Cyber Security     General Computing News      Hulu Had a Big 2012 With Revenue up to $695M; 3 Million Subscribers

Get RSS feed Easy Print E-Mail this Message

Related News
Twitter To Add Products And Places in e-commerce Push
Twitter Launches First Autoplay Videos
Twitter CEO Steps Down
Google app To Show Tweets
Now You Can Directly Tweet President Obama
Twitter Reports Weak Earnings
Twitter Adopts New Policy to Block Threats
Twitter Allows Everyone To Send You A Direct Message
Twitter Launches Periscope Live Video Streaming App
IBM Delivers Cloud Data Services with Twitter Built-In
Twitter To Offer More User Safety Features
Content Removal Requests To Twitter Increased

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .