Monday, June 25, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
FCC to Seek for Flexible Use of C-band and 6GHz Airwaves
AMD Presents Modular Routing Design for Chiplet-based Systems
Software Business Continues to Work For BlackBerry
Apple Turns to the U.S. Patent Office to Invalidate Qualcomm Patents
Samsung Patents Bezel-less, Notch-free Smartphone Design
China is Home to Most Smartphone Vendors
VidCon 2018: Youtube Announces Memberships, Merchandise as Alternatives to Ads
Chatting With Google Assistant Gets More Natural
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Humans ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, January 10, 2013
Humans Engaged In The Evaluation Of The Importance Of Tweets


Twitter uses human "judges" to evaluate the importance of trending tweets in order to be correctly categorized for accurate searching and ad serving.

Twitter opens a window to the world in real-time. An event happens, and seconds later, people share it across the planet. When an important event happens, people instantly come to Twitter, and in particular search on Twitter to discover what was happening.

From a search and advertising perspective, however, these sudden events pose several challenges for Twitter. The queries people perform have probably never before been seen, so it's impossible to know without very specific context what they mean. In addition, these "spikes" in search queries are so short-lived, there's only a small window of opportunity to learn what they mean. So Twitter need to teach its systems what these queries mean quickly because in just a few hours, the search spike will be gone.

To cope with these issues, Twitter has built a real-time "human computation engine" to help the company identify search queries as soon as they're trending, send these queries to real humans to be judged, and then incorporate the human annotations into the company's back-end models.

In short, first Twitter monitors for which search queries are currently popular. Behind the scenes, Twitter runs a Storm topology that tracks statistics on search queries. As soon as Twitter discovers a new popular search query, it is sent to its human evaluators, who are asked a variety of questions about the query.

For example, as soon as Twitter notices a tweet spiking, it asks judges to categorize the query, or provide other information (e.g., whether there are likely to be interesting pictures of the query, or whether the query is about a person or an event) that helps Twitter serve relevant Tweets and ads.

After the human response is received, the information is then fed in to the back end systems to improve the context of the search response the next time the term is searched for.

Tasks are sent to Amazon?s Mechanical Turk, a vast available crowdsourced workforce on hand around the world to help with queries, categorising them and putting them in context.

Using crowdsourced workers enables Twitter to select 'highly trusted' judges from 'the best of Mechanical Turk' across all of the languages used by Twitter. Twitter says that it is easier to scale the workforce when required.

Using humans to categorise search queries correctly ensures that it delivers the most relevant ads to users. Having human intervention ensures that searching will get you the results you want.


Previous
Next
JVC Showcases New JVC Everio Camcorder Line, Headphone Technologies At CES        All News        ASUS Announces Transformer AiO PC with Detachable Tablet and Qube with Google TV Media Streamer
Amazon To Offer Consumers Free Mp3 Versions Of Purchased Cds     General Computing News      FCC To Increase WI-FI Spectrum

Get RSS feed Easy Print E-Mail this Message

Related News
Updated Twitter App Highlights Big events, News Stories
Twitter and Facebook Reveal Measures to Bring Transparency to Political Ads
Twitter to Reduce Disruptive Accounts
Twitter Urges 330 million Users to Change Passwords After Internal Leak
Twitter Increases User Base, Ad Revenue
Social Networks Have One Hour to Remove Online Terrorist Content, Europe Says
Twitter Makes it Easier to Save and Share Tweets
Social Media Need to Do More to Comply With EU consumer Rules
Twitter Posts Profit, But User Base Growth is Still Slow
Twitter Developing video Sharing Tool
New Twitter Rules Aim Hateful Conduct and Abusive Behavior
Twitter Makes It Easier For Users to Create Threads

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .