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Monday, February 04, 2013
HTC To Offer Large Smarphones, Focus on Emerging Markets


HTC Corp will focus more towards emerging markets and offer lower priced phones in China this. At the same time, the company will release phones with screens larger than 5 inches.

The annoucnements were made by HTC on Monday during a conference call for investors.

The Taiwanese company gave a disappointing outlook for first-quarter revenue, saying it would be flat to 17 percent lower than in the previous three months.

HTC Chief Financial Officer Chang Chia-Lin said that HTC plans to rely on developed markets for most of its revenue and in China has focused on mid- to high-end models, priced less than 1,000 yuan ($160.)

HTC also plans to release smarphones that have larger than 5 inces displays.

"We will not limit ourselves to below five [inches]," said Chia-Lin Chang. "We will have a more exciting product lineup in the coming months. You will see."

Chia-Lin Chang did not disclose details about HTC's upcoming falgship phone, code-named "M7". Expected to be launched in the middle of this month in New York and London, it could give the company a first-mover advantage of a few months on features such as higher-resolution cameras.


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