Sunday, February 01, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
ASUS Announces The B85M-Gamer Mainboard
AT&T, Verizon Among Winners Of US Airwaves Auction
Apple Closes the Gap on Samsung Fourth Quarter's Worldwide Smartphone Shipments
Verizon To Let USers Opt Out Supercookies
Microsoft Outlines Windows 10 Options For The Enterprise
Jolla Tablet Returns to Indiegogo With A 64GB Version
BT Sees Ultrafast Broadband Not Coming Earlier Than 2025
Google To Change Privacy Policy After UK's Watchdog Investigation
Active Discussions
Why Double Logins ?
retrieving burned cd information
Writing Audio files on DVDs ?
Need major help with Gigabeat
New match-3 puzzle game launch now!
Rimage 2000i
Sound card for my Laptop
hello
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, February 06, 2013
Google Wins High Court Battle In Australia Over Ads


Google has been cleared by the Ausralian High Court of engaging in misleading and deceptive conduct over sponsored links on the search engine.

Australia's highest court on Wednesday upheld Google's appeal from a previous judgment of Australia's Full Federal Court which had found that Google had breached trade law by engaging in misleading or deceptive conduct.

Google's was taken to court by the Australian Competition and Consumer Commission (ACCC) over the way search results were displayed.

In April, a federal court ruled that Google had engaged in misleading or deceptive conduct with four ads that appeared on its Google Australia website. The advertisers used the names of competitors as keywords to trigger their own ads appearing.

Google argued that it was not responsible for the content of the ads, and therefore couldn't be found to have violated the act.

The High Court on Wednesday sided with Google, stating in its ruling that the search engine is not unlike newspapers or broadcasters that publish th

e ads of others.

Google said in a statement that it welcomed the decision.

The ACCC said it would carefully review the judgment of the High Court "to understand whether it has broader ramifications and will consider any consequences for enforcement of the Australian Consumer Law."

ACCC Chairman Rod Sims said, "The ACCC took these proceedings to clarify the law relating to advertising practices in the internet age. Specifically, we considered that providers of online content should be accountable for misleading or deceptive conduct when they have significant control over what is delivered."

"The High Court?s decision focused only on Google?s conduct. In the facts and circumstances of this case the High Court has determined that Google did not itself engage in misleading or deceptive conduct," Mr Sims said.

"It was not disputed in the High Court that the representations made in sponsored links by advertisers were misleading or deceptive."

"It remains the case that all businesses involved in placing advertisements on search engines must take care not to mislead or deceive consumers," Mr Sims said.


Previous
Next
Twitter Buys Bluefin Labs        All News        Largest Known Prime Number Found
Twitter Buys Bluefin Labs     General Computing News      Largest Known Prime Number Found

Get RSS feed Easy Print E-Mail this Message

Related News
Google To Change Privacy Policy After UK's Watchdog Investigation
Google Reports Increased Profit
Google Expands Its Fiber Internet Network
Google to Sell Wireless Services: report
Google Spending On Lobbying Topped 15 Tech And Communications Companies
Google To Bid For The Department of Defense Healthcare Management Systems Modernization Program
Google Stops Selling Glass
Apple, Google To End Lawsuit Over Poaching
Google Translate app Updated
Google To Offer Real-time Translation Too
Yahoo Almost Reaches Bing In US Search Share
Google Introduces Cast for Audio

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .