Monday, July 25, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Verizon Buys Yahoo's Core Business For $4.83 billion
Microsoft slashes Surface Pro 4 and Xbox One Prices
Nintendo Downplays Pokemon GO's Earnings Impact
Half The World Remains Offline, ITU Study Found
Verizon Closer To Yahoo Deal
Lite-On Expands Its SSD Storage Manufacturing
Samsung Sues Huawei
Facebook's Aquila Maiden Flight Is A Reality
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Yahoo T...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, February 07, 2013
Yahoo Teams with Google on Advertising


Yahoo on Wednesday announced an advertising alliance with its "rival" in the search engine market Google.

The non-exclusive agreement with Google will allow Yahoo to display ads on various Yahoo properties and certain co-branded sites using Google's AdSense for Content and Google's AdMob services.

Yahoo gave the example of someone online shopping for boots being shown an ad for something completely unrelated because no advertisements for footwear were available in inventory.

"If you see an ad for boots, that's instantly going to pique your attention more than an ad for, say, a car battery," Yahoo! said.

"That's better for users. This is why contextual advertising is such a powerful tool."

Separately, Google on Wednesday announced Enhanced Campaigns, which will allow businesses to run a single advertisement campaign across multiple devices. Google said businesses will be able to advertise their products and services simultaneously across both mobile and desktop and target people in certain locations or at certain times of the day.

The changes to Google's search advertising network are expected to be completed by the middle of this year.


Previous
Next
Fujitsu, Panasonic To Merge Their LSI Chip Operations        All News        UltraViolet Goes International
Fujitsu, Panasonic To Merge Their LSI Chip Operations     General Computing News      25 Billion Songs Sold In iTunes Store

Get RSS feed Easy Print E-Mail this Message

Related News
Verizon Buys Yahoo's Core Business For $4.83 billion
Verizon Closer To Yahoo Deal
Google Keeps The Lead Pack In Federal Lobbying Expenditures
South Korea Probes Google: report
Yahoo Reports Loss For The Second Quarter 2016
European Antitrust Authorities Send Complaints To Google on Advertising, Search
Google Wants To Make Websites Viewable in VR
Google Says SSDs Not Perfectly Stable Yet For Data Centers
Qualcomm Snapdragon 600 and 800 Procesors To Support Google Tango Augmented Reality Technology
KDDI, Google Complete 60-Terabit Trans-Pacific Cable
Google Offers Users More Ways To Manage Ads
Google Brings Higher Resolution Imagery To Maps

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .