Saturday, October 01, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Nintendo NES Classic Edition Launches In Novemer, NX Could be Announced Earlier
Foxconn's Sharp to Invest $570 Million on Flexible OLED Panel Production
Google Apps for Work Become Smarter, Part Of New G Suite
Amazon Offers $2.5 Million to Advance Conversational Artificial Intelligence
Raspberry Pi Upgraded With A Visual Overhaul Called Pixel
E FUN Nextbook Ares 11 2-in-1 Android Tablet Costs Just $179
Micron Opens Fab 10 Singapore NAND Flash Memory Fabrication Facility
Qualcomm in Talks to Buy NXP
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Yahoo T...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, February 07, 2013
Yahoo Teams with Google on Advertising


Yahoo on Wednesday announced an advertising alliance with its "rival" in the search engine market Google.

The non-exclusive agreement with Google will allow Yahoo to display ads on various Yahoo properties and certain co-branded sites using Google's AdSense for Content and Google's AdMob services.

Yahoo gave the example of someone online shopping for boots being shown an ad for something completely unrelated because no advertisements for footwear were available in inventory.

"If you see an ad for boots, that's instantly going to pique your attention more than an ad for, say, a car battery," Yahoo! said.

"That's better for users. This is why contextual advertising is such a powerful tool."

Separately, Google on Wednesday announced Enhanced Campaigns, which will allow businesses to run a single advertisement campaign across multiple devices. Google said businesses will be able to advertise their products and services simultaneously across both mobile and desktop and target people in certain locations or at certain times of the day.

The changes to Google's search advertising network are expected to be completed by the middle of this year.


Previous
Next
Fujitsu, Panasonic To Merge Their LSI Chip Operations        All News        UltraViolet Goes International
Fujitsu, Panasonic To Merge Their LSI Chip Operations     General Computing News      25 Billion Songs Sold In iTunes Store

Get RSS feed Easy Print E-Mail this Message

Related News
Google Apps for Work Become Smarter, Part Of New G Suite
Security Firm Claims Yahoo Hack Was Not State-sponsored
Yahoo Says 'state-sponsored' Hack Affected More Than 500 Million Accounts
Google Launches its Allo Messaging app
Google to Unveil New Smartphones, Hardware In Oct. 4 Event
Google Announces Trip-Planning App
Japan Could Probe Apple And Google Over Unfair Practices
Google to Buy Apigee for $625 Million
Google to Expand Waze Carpooling In San Francisco
Google Uses Artificial Intelligence To Compress Images
Google Duo App Joins Field of Video Calling
Russia Fines Google $6.75 Million

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .