Tuesday, February 20, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Reveals Windows 10 on ARM Limitations
Fujitsu to Showcase Quantum-Inspired, Digital Annealer Computational Architecture at Mobile World Congress 2018
Investors and Consumers Sued Intel Over Meltdown and Spectre CPU Security Flaws
Belgian Court Fines Facebook Over Users Tracking
Beocreate 4 Channel Amplifier Will Make Your Vintage Speakers Smart
Qualcomm is Seeking for a Better Offer From Broadcom
Uber Introduces New Safety Features
Apple to Fix the Telugu Bug in iPhones
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Yahoo T...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, February 07, 2013
Yahoo Teams with Google on Advertising


Yahoo on Wednesday announced an advertising alliance with its "rival" in the search engine market Google.

The non-exclusive agreement with Google will allow Yahoo to display ads on various Yahoo properties and certain co-branded sites using Google's AdSense for Content and Google's AdMob services.

Yahoo gave the example of someone online shopping for boots being shown an ad for something completely unrelated because no advertisements for footwear were available in inventory.

"If you see an ad for boots, that's instantly going to pique your attention more than an ad for, say, a car battery," Yahoo! said.

"That's better for users. This is why contextual advertising is such a powerful tool."

Separately, Google on Wednesday announced Enhanced Campaigns, which will allow businesses to run a single advertisement campaign across multiple devices. Google said businesses will be able to advertise their products and services simultaneously across both mobile and desktop and target people in certain locations or at certain times of the day.

The changes to Google's search advertising network are expected to be completed by the middle of this year.


Previous
Next
Fujitsu, Panasonic To Merge Their LSI Chip Operations        All News        UltraViolet Goes International
Fujitsu, Panasonic To Merge Their LSI Chip Operations     General Computing News      25 Billion Songs Sold In iTunes Store

Get RSS feed Easy Print E-Mail this Message

Related News
Google May Launch a Game Streaming Service: report
Google Assistant Got an Update
German Cartel Authority Launches Inquiry Into Online Advertising Sector
Google Removed 700,000 Apps From Google Play in 2017
HTC Pixel team is Now Part of Google
Google lets you mute ads, Chrome 64 adds support got HDR video
Google Signs Patent Agreement with Tencent
Google Expands Global Cloud Infrastructure With New Regions and Subsea Cables
Google Removes Gaming Apps with Porn Malware
Google Assistant Goes to Smart Displays, Cars
Google Brings All Paying Forms Under the Google Pay Brand
Google Reportedly Shielded 16 Billion Euros From Tax

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .