Wednesday, January 18, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
PC Gaming Hardware Market Has Breached the $30 billion Mark
VR-capable Imagination Series8XE GPU is Targeted At Low-end Smartphones
Toshiba May Spin Off Its Semiconductor Business
These Are The Specs of ZTE's Hawkeye Project CSX Crowdsourced Smartphone
Airbus Could Build A 'Flying Car' This Year
Intel Unveils New Intel Responsive Retail Platform, Announces $100 Million Investment Plan
Raspberry Compute Module 3 Launched
SpaceX Sends Satellites into Orbit
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Yahoo T...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, February 07, 2013
Yahoo Teams with Google on Advertising


Yahoo on Wednesday announced an advertising alliance with its "rival" in the search engine market Google.

The non-exclusive agreement with Google will allow Yahoo to display ads on various Yahoo properties and certain co-branded sites using Google's AdSense for Content and Google's AdMob services.

Yahoo gave the example of someone online shopping for boots being shown an ad for something completely unrelated because no advertisements for footwear were available in inventory.

"If you see an ad for boots, that's instantly going to pique your attention more than an ad for, say, a car battery," Yahoo! said.

"That's better for users. This is why contextual advertising is such a powerful tool."

Separately, Google on Wednesday announced Enhanced Campaigns, which will allow businesses to run a single advertisement campaign across multiple devices. Google said businesses will be able to advertise their products and services simultaneously across both mobile and desktop and target people in certain locations or at certain times of the day.

The changes to Google's search advertising network are expected to be completed by the middle of this year.


Previous
Next
Fujitsu, Panasonic To Merge Their LSI Chip Operations        All News        UltraViolet Goes International
Fujitsu, Panasonic To Merge Their LSI Chip Operations     General Computing News      25 Billion Songs Sold In iTunes Store

Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo To be Named Altaba, Mayer to Depart Following Verizon Deal
Google Assistant Coming on Android TVs
Google Buys Limes Audio
Yahoo Unveils New Security Breach
2016 In Google Search: From Powerball Numbers to Olympic Champions
Google Plans Ride-Sharing Service With Fiat Chrysler: report
Google Said to Bring Internet To Cubans
Google Opens its Digital Assistant to Developers
Google To Go Completely Green Using Renewable Energy Only
Yahoo's 2016 Top Searched Celebrities, News Stories, Fashion Trends, and More
Facebook, Twitter And Google Are Partnering To Help Curb Spread of Online Terrorist Content
Google Launches New Personal Safety App

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .