Tuesday, March 31, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung, LG End Legal Disputes
IBM Connects Internet of Things to the Enterprise
Project Spartan Web Browser Included In Latest Windows 10 Build
Google Now Offers A Gmail For Android Users
Jay-Z Challenges Launches Updated Tidal Music Service
Apple Offers Trade-in Program For Android, Blackberry And Windows Phones
Kingston Releases New USB 3,0 Media Reader
Amazon Starts Offering Home Services
Active Discussions
how to copy and move data files to dvd-rw
cdrw trouble
Need serious help!!!!
burning
nvidia 6200 review
Hello
Burning Multimedia in track 0
I'm lazy. Please help.
 Home > News > General Computing > Apple L...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, March 22, 2013
Apple Leads The Cloud Storage Market, Droppbox Follows


Apple is dominating the cloud storage wars, followed by Dropbox, Amazon and Google according to a Strategy Analytics survey.

In a recent study of almost 2,300 connected Americans, Strategy Analytics found that 27% have used Apple's iCloud followed by 17% for Dropbox, 15% for Amazon Cloud Drive and 10% for Google Play.

Usage of cloud storage is heavily skewed towards younger people, in particular 20-24 year olds, whilst Apple's service is the only one with more female than male users. Amongst the big four, Google's is the one most heavily skewed towards males.

Cloud storage is overwhelmingly dominated by music; around 90% of Apple, Amazon and Google's cloud users store music. Even Dropbox - which has no associated content ecosystem - sees around 45% of its users storing music files. Dropbox's recent acquisition of Audiogalaxy will add a much needed native music player to the platform in the coming months.

Strategy Analytics found that, the big four cloud storage services aside, recognition of other brands was uniformly low. Furthermore 55% of connected Americans have never used a cloud storage service - although, amongst consumers who have used one, one third (33%) had done so in the last week.

"There needs to be considerable investment in evangelizing these services to a potentially willing yet largely oblivious audience," suggests Ed Barton, Strategy Analytics' Director of Digital Media. "Given the size of bet Hollywood is making with Ultraviolet, this will be essential to their success given a crowded market and widespread apathy. However, more fundamental questions remain - is the use of more than one cloud service going to be too much for consumers to handle and will consolidation in such a fragmented market become inevitable?"

Barton concludes, "Although cloud storage is fast becoming a key pillar of digital platform strategies for the world's leading device manufacturers and digital content distributors, there's still a lot of work to do in educating consumers - particularly those over 45. With over half of consumers yet to use any consumer cloud based service, 2013 predictions for the 'year of the cloud' seem unrealistic. However given the market influence of the leading players pushing the concept, in particular Apple, Amazon, Google and Ultraviolet, I won't be surprised to see mainstream adoption and usage spike within the next two to three years in the key US market."


Previous
Next
Apple Shares Bounce on Rumored iPhone 5S        All News        EU May Initiate Antitrust Probe Against Apple
Toshiba Develops Low Power Operating System for Many-Core LSI     General Computing News      EU May Initiate Antitrust Probe Against Apple

Get RSS feed Easy Print E-Mail this Message

Related News
Amazon Cloud Drive Now Offers Unlimited Storage
Google Starts Offering Low-Cost Cloud Service
Cloud Cryptographic Algorithm Protects Personal Data
IBM Patents Cloud Privacy Engine
Microsoft and Dropbox Announce Surprising Collaboration On Mobile
IBM and Microsoft to Collaborate on Hybrid Cloud Solutions
Microsoft And Dell Puts Azure In A Box
Alleged Dropbox Passwords Leaked Online
OneDrive Now Supports 10 GB files, iCloud Drive Slashes Prices
Dropbox Now Offers 1TB Pro plan for 10 Dollars
Microsoft Cloud Service Azure Experienced Global Outage
IBM, ACS And AT&T Claim Breakthrough In Elastic Cloud-to Cloud Networking

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .