Thursday, July 31, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Researchers Discover New Smartphone Flaws
U.S. Government Issues Warning About Malicious Software
Hackers Can Use USB Devices in Attacks
Next Apple TV Release Delayed
CoD: Advanced Warfare Collector's Editions Announced
Lite-On IT Merged With Lite-On
AMD Introduces New Kaveri APUs for System Builders
Toshiba, Samsung Vie For 48-layer 3-D NAND Chips
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Faceboo...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, March 27, 2013
Facebook to Show Targetted Ads In News Feed


Facebook is expanding the advertising system that lets marketers show ads to people on Facebook based on their online browsing interests, in the company's latest step to refine its ad business.

Last fall Facebook introduced Facebook Exchange (FBX), a way for businesses to show ads to people on Facebook based on their browsing history. Now the company is launching a small alpha test to introduce FBX-targeted ads in News Feed.

"We wanted to give advertisers and agencies the opportunity to deliver highly relevant ads in News Feed, the most engaging place on the web," Facebook said in a blog post. Previously, advertisers could run standard ads on the right hand side of Facebook on the desktop. Starting today, advertisers can run Page post link ads on the right-hand side of Facebook and in News Feed on desktop. As they do today, these ads will point back to specific landing pages to help direct-response advertisers drive conversions.

Allowing advertisers to reach people in News Feed is important because people spend more time in News Feed than any other part of Facebook.

As part of this closed alpha test, Facebook is working with a small number of demand side platforms (DSPs) including TellApart, MediaMath, and Nanigans. Over the coming weeks, the company will make these ads available to additional DSPs and advertisers.


Previous
Next
Demand for 3D Optical Film Rises as Passive 3D TV Competes with Shutter Glass        All News        ICANN's Trademark Clearinghouse Now Accepts Trademark Registrations
Spamhaus Reports Huge Cyberattack     General Computing News      ICANN's Trademark Clearinghouse Now Accepts Trademark Registrations

Get RSS feed Easy Print E-Mail this Message

Related News
Facebook to Shut Down Gifts Service
Facebook Profit Doubles
Facebook Save Lets You Read Stories Later
Facebook Tests 'Buy' Button
New Facebook App For Verified Public Figures Released
Sunday's World Cup Final Broke Social Media Records
EPIC Challenges Facebook's Manipulation of Users
Facebook to Acquire Video Ad Company LiveRail
UK Regulator Probes Facebook Over Experiment With User's Comments: report
Facebook Says It Cares About the Emotional Impact of The Social Network
Facebook Is Trying To Recover Bulk User Data Sized by Court
Facebook's Workforce is Mostly White Males

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .