Google reminded web sites that its Google News service is not a marketing service, adding that paid, promotional articles are violating the company's quality guidelines.
Google calls for credibility and trust in articles that are included in
the Google News service, adding that these longstanding journalistic
values are crucial attributes of a great news site.
The company says Google News takes action against sites that violate its
quality guidelines, meaning that engagement in deceptive or promotional
tactics may result in the removal of articles, or even the entire
publication, from Google News.
For web sites that mix news content with affiliate, promotional,
advertorial, or marketing materials, Google strongly recommends that they
separate non-news content on a different host or directory, block it from
being crawled with robots.txt, or create a Google News Sitemap for their
news articles only.