Samsung Electronics will open mini-stores at Best Buy?s U.S. locations to showcase how its tablets, smartphones and televisions work together.
Starting April 8, the South Korean company will open 500 Samsung
Experience Shops inside Best Buy, taking up about 460 square feet of
prime space near the front of the retailer's largest stores Samsung said
in a statement today.
Samsung's move could help the company prove to consumers it can innovate
as effectively as its U.S. competitor - Apple. Samsung will hire its own
staff to demonstrate new features on the upcoming Galaxy S4 phone, and
show how content can be transferred to its smart TVs, laptops and
tablets, said Ketrina Dunagan, vice president of retail marketing for
Samsung Mobile's U.S. unit.
Apple has more than 400 stores around the world, with 150 outside the
U.S. The company also sells its products in dedicated sections at about
740 big-box Best Buy stores.
Sony, Hewlett-Packard and others in the past have been using Best Buy and
other retailers to offer in-store demonstration kiosks.