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Wednesday, April 24, 2013
Sony Announces the Cyber-shot HX50V Camera With 30x Optical Zoom

Today, Sony introduced the Cyber-shot HX50 camera - a new compact featuring a 30x optical zoom range and 20.4 MP "Exmor R" CMOS image sensor.

Measuring approximately 4.4"x2.6"x1.2"1 in size and weighing in at approximately 9.6 oz. 2, it is possibly the world's smallest and lightest camera with 30x optical zoom capability.

To complement the extensive zoom, the new Cyber-shot HX50V model offers enhanced Optical SteadyShot image stabilization to reduce camera shake and blur at all ranges. At full zoom extension (30x) the HX50V camera offers stabilization that is approximately twice as effective as the HX200V high-zoom model introduced by Sony last year.

The high-resolution 20.4 megapixel sensor in the new camera is paired with a powerful BIONZ processor, allowing the HX50V camera to produce high-resolution images in all types of lighting conditions. Additionally, the HX50V model features high-speed AutoFocus that can lock onto subjects at full zoom approximately twice as fast compared to the HX200V model.

The new HX50V camera has built-in Wi-Fi capabilities, utilizing Sony's PlayMemories Mobile application, available for both Android and iOS app platforms, to wirelessly transfer photos and videos to a connected smartphone or tablet. The application also allows a connected device to be used as a wireless remote to control the camera.

For more advanced users who like to fine-tune the details of a shot, the HX50V camera has a dedicated exposure compensation dial and a P/A/S/M model dial for adjusting other manual shooting settings. It also features 5-blade aperture for smooth background defocusing effect and a Multi Interface Shoe for attaching compatible accessories including an electronic viewfinder, flash, or microphone. It also has a Multi Terminal for using a compatible remote control.

The camera also features an X-type lithium ion battery that is smaller than any of its predecessor batteries (in Sony Cyber-shot HX series) yet delivers 400 photos from a single charge.

The new HX50V also supports capturing of full HD (60p) movies that benefit from Optical SteadyShot Active mode for reduced shake and image blur if the camera is in motion. It is also compatible with TRILUMINOUS Color technology available on select Sony BRAVIA TVs.

The new Cyber-shot HX50V compact digital camera will be available next month for about $450.

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