Wednesday, October 18, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung Unifies IoT Services Under SmartThings, Announces Bixby 2.0, AR Capabilities to Galaxy smartphones, a 360 Round Camera
HP Launches the Powerful ZBook X2 Detachable PC
Motorola Unveils Smart Speaker with Amazon Alexa For Moto Z Phones
Apple and GE Partner to bring Industrial Apps to iPhone and iPad
ICDM to Establish New Display Evaluation Standards Based on Samsung and LG Proposals
Globalfoundries and Intel to Talk About 10, 7nm at IEDM
Intel and Mobileye Offer Present Algorithms to Prove the Safety of Autonomous Vehicles
Chinese BOE and CSOT to Invest in Japanese JOLED, Adding Pressure to South Korean Rivals
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Faceboo...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, June 07, 2013
Facebook Simplifies Its Advertising Scheme


In a bid to get marketers to spend more money, Facebook is simplifying the advertising options offered advertisers.

In the next six months, Facebook plans to streamline the number of ad units from 27 to fewer than half of that while mapping all of its ads to the business objectives marketers care about - be it in-store sales, online conversions, app installs, etc.

Facebook noticed that many of the ad units it has been providing accomplished the same goals, so the company is cutting out these redundancies. This includes removing the 'Questions product for Pages' because marketers can simply ask a question in a post and get answers in comments. It also means removing the online 'Offer product' because marketers have found that using a Page post link ad is a more effective way to drive people to deals on their websites. These changes will be made next month.

Previously, to get the best social context available, advertisers had to purchase sponsored stories in addition to ads. In the future, for example, when an advertiser creates a Page post photo ad, Facebook will automatically add social context to boost performance and eliminate the extra step of creating sponsored stories. These changes will happen in the fall.

Facebook also plans to make ad units look more consistent. This will reduce the number of ad formats and make the ad creation process much simpler for advertisers who run multiple campaigns or want to test which ad creative performs the best. These changes will start happening in late June.

Facebook had nearly $4.3 billion in advertising revenue in 2012, but since it went public, it has faced persistent doubts whether it can significantly grow its advertising business.


Previous
Next
Microsoft Brings Bing Translator App To Windows 8        All News        Yahoo, Apple, Google, Microsoft And Apple Deny Granting Government Access to Their Servers
Microsoft Brings Bing Translator App To Windows 8     General Computing News      Yahoo, Apple, Google, Microsoft And Apple Deny Granting Government Access to Their Servers

Get RSS feed Easy Print E-Mail this Message

Related News
Now You Can Order Food Through Facebook
Facebook Gets 3D Posts, Live 360 Videos
Facebook: 10 million U.S. Users Saw Russia-linked Ads
Facebook to Hire More Ad Reviewers After Russian Buys
Facebook to Provide Congress With Ads Linked to Russian Internet Research Agency
Facebook Opens AI Research in Montreal
Facebook Limits Ad Targeting Features Based on Religion, Education
Facebook Introduces New Rules on Advertising
Google Appeals Against EU Anti-trust Fine, Facebook Fined 1.2 Million Euros
Facebook Ad Statistics Differ From Census Data
Facebook could charge businesses for WhatsApp
Facebook Wants to "Steal" Some Ad Dollars from Youtube

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .