Sunday, December 11, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Apple AirPods Will Miss Holiday Season
Japan Display To Receive ¥50 bil. Support From Government
Google Said to Bring Internet To Cubans
Super Mario Run Won't Play Offline
U.S. Confirms Samsung and LG Dumped Washers
Xiaomi Electric Vehicle Launch on Monday, Yeelight LED Ceiling Light Launched
Hon Hai, Sharp To Build Massive LCD TV Plant In China
U.S. To Review Cyber Attacks Beyond 2016 Election
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Faceboo...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, June 07, 2013
Facebook Simplifies Its Advertising Scheme


In a bid to get marketers to spend more money, Facebook is simplifying the advertising options offered advertisers.

In the next six months, Facebook plans to streamline the number of ad units from 27 to fewer than half of that while mapping all of its ads to the business objectives marketers care about - be it in-store sales, online conversions, app installs, etc.

Facebook noticed that many of the ad units it has been providing accomplished the same goals, so the company is cutting out these redundancies. This includes removing the 'Questions product for Pages' because marketers can simply ask a question in a post and get answers in comments. It also means removing the online 'Offer product' because marketers have found that using a Page post link ad is a more effective way to drive people to deals on their websites. These changes will be made next month.

Previously, to get the best social context available, advertisers had to purchase sponsored stories in addition to ads. In the future, for example, when an advertiser creates a Page post photo ad, Facebook will automatically add social context to boost performance and eliminate the extra step of creating sponsored stories. These changes will happen in the fall.

Facebook also plans to make ad units look more consistent. This will reduce the number of ad formats and make the ad creation process much simpler for advertisers who run multiple campaigns or want to test which ad creative performs the best. These changes will start happening in late June.

Facebook had nearly $4.3 billion in advertising revenue in 2012, but since it went public, it has faced persistent doubts whether it can significantly grow its advertising business.


Previous
Next
Microsoft Brings Bing Translator App To Windows 8        All News        Yahoo, Apple, Google, Microsoft And Apple Deny Granting Government Access to Their Servers
Microsoft Brings Bing Translator App To Windows 8     General Computing News      Yahoo, Apple, Google, Microsoft And Apple Deny Granting Government Access to Their Servers

Get RSS feed Easy Print E-Mail this Message

Related News
Facebook, Twitter And Google Are Partnering To Help Curb Spread of Online Terrorist Content
Facebook To Offer $20 million To Improve Silicon Valley Communities
Facebook To Use Artificial Intelligence to Flag Offensive Videos
Facebook Brings Games To Messenger
Facebook Said To Propose Censorship Tool to Re-enter China
U.S. Authorities Investigate Facebook Drone Accident
Facebook Takes Staps To Fight Fake News
Facebook Buys Facial Recognition Startup FacioMetrics
Google, Facebook To Ban Puiblishers Of Fake News From Their Ad Networks
WhatsApp Adds Secure Video Calling
Some Facebook Users Appeared Dead Due To Bug
Facebook To Stop Ethnicity-based Targeting For Ads

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .