Monday, October 24, 2016
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung Galaxy Note 7 Customers To Get New Galaxy Note 8 Or Galaxy S8 Smartphones Half Price
AT&T to Acquire Time Warner For $85.4B
Internet Disruptions Were Caused By Attacked Connected Devices
TSMC, GlobalFoundries/Samsung To Present Their 7nm Platforms At IEDM
Hon Hai Gains Apple Mac Orders From Quanta
AT&T In Advanced Talks With Time Warner On Merger
LG's Next Flagship G6 Smartphone Won't be Modular
Samsung to Exchange Galaxy Note 7 with New Galaxy S8
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Faceboo...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, June 07, 2013
Facebook Simplifies Its Advertising Scheme

In a bid to get marketers to spend more money, Facebook is simplifying the advertising options offered advertisers.

In the next six months, Facebook plans to streamline the number of ad units from 27 to fewer than half of that while mapping all of its ads to the business objectives marketers care about - be it in-store sales, online conversions, app installs, etc.

Facebook noticed that many of the ad units it has been providing accomplished the same goals, so the company is cutting out these redundancies. This includes removing the 'Questions product for Pages' because marketers can simply ask a question in a post and get answers in comments. It also means removing the online 'Offer product' because marketers have found that using a Page post link ad is a more effective way to drive people to deals on their websites. These changes will be made next month.

Previously, to get the best social context available, advertisers had to purchase sponsored stories in addition to ads. In the future, for example, when an advertiser creates a Page post photo ad, Facebook will automatically add social context to boost performance and eliminate the extra step of creating sponsored stories. These changes will happen in the fall.

Facebook also plans to make ad units look more consistent. This will reduce the number of ad formats and make the ad creation process much simpler for advertisers who run multiple campaigns or want to test which ad creative performs the best. These changes will start happening in late June.

Facebook had nearly $4.3 billion in advertising revenue in 2012, but since it went public, it has faced persistent doubts whether it can significantly grow its advertising business.

Microsoft Brings Bing Translator App To Windows 8        All News        Yahoo, Apple, Google, Microsoft And Apple Deny Granting Government Access to Their Servers
Microsoft Brings Bing Translator App To Windows 8     General Computing News      Yahoo, Apple, Google, Microsoft And Apple Deny Granting Government Access to Their Servers

Get RSS feed Easy Print E-Mail this Message

Related News
Facebook Makes It Easier To Use Recommendations, Find Local Events, Order Food
Facebook Makes Workplace App Available To All Companies
Events From Facebook App Will Arrange Your Saturday Night Plans, And More
Facebook Introduces Messenger Lite And 'Marketplace' on New App
Youtube, Facebook Expand Their Initiatives To Combat Hate Speech
Could Facebook Develop A Modular Smartphone?
Facebook Messenger Gets Payment Capabilities
Facebook Adds Instant Video To Messenger
Facebook To Bring Rural Internet Access For Africa
Facebook 'Trending' To Rely Less On Humans
Facebook To Use Personal Data From WhatsApp To Bring You Personalized Ads
Facebook Ads To Bypass Ad Blocking

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .