Tuesday, July 29, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Rhapsody Now Has 2 million Subscribers
LG Starts Selling Its 105-Inch Curved UHDTV
Motorola Said To Make Google's Next Phablet
Apple-Beats Deal Cleared By Europe
New Ultrastar SAS Solid-state Drives Offer Up To 1.6TB Capacities
PNY Releases Coin Sized Micro M2 Flash Drive
Samsung Delays Tizen Smartphone Launch
Logitech Announces Budget UC Headset
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Twitter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, July 03, 2013
Twitter To Start Showing Ads Tailored To Users


Twitter will begin letting businesses target marketing messages to people who have shown interests in what they have to offer, with an ad targeting system based on cookies.

"Users won?t see more ads on Twitter, but they may see better ones," Twitter said.

The feature will let shops share email addresses or identity information from software 'cookies' in Web browsers so that Twitter can be able to target people interested in ads from those businesses.

Twitter's targeting advertisements will be also supported by three online tracking firms: media6degrees (m6d), Chango, and Adara. These companies are tracking cookies that are used to predict interests based on sites users have recently visited, and make shopping predictions or otherwise develop targeting criteria. The ad targeting companies communicate the relevant browser cookie ID to Twitter, which will be used to place each user in a bin to receive advertisements "tailored" for that user.

Twitter is also offering users the choise to opt out the new ad scheme, by unchecking the box next to "Promoted content" in their account settings. Opting out will not remove Twitter's ads altogether, but they will prevent Twitter from collecting external data to modify which ads users receive.

And because Twitter supports Do Not Track (DNT), Twitter will not receive browser-related information from its ad partners for tailoring ads if users have DNT enabled in their browsers (Safari, Internet Explorer 9, Chrome, and Firefox.)


Previous
Next
Samsung Buys TV DVR Start-up Boxee        All News        ICANN Approves Registry Agreement For New gTLDs
Yahoo Buys Email Management app Xobni     General Computing News      ICANN Approves Registry Agreement For New gTLDs

Get RSS feed Easy Print E-Mail this Message

Related News
Sunday's World Cup Final Broke Social Media Records
"Buy Now" Button Appears In Tweets
Facebook,Twitter To Offer World Cup Apps
Twitter Eyes Online Music Firm SoundCloud: report
Twitter Posts 1Q Loss, Slow User Growth
Twitter Back Online In Turkey
Turkish Court Upholds Twitter Blockage
French Group Files Suit Against Social networks
Turkey Blocks Workaround For Twitter Access
Twitter Blocked in Turkey
Twitter Crashes Due To Software Glitch
Twitter Reported 3Q Slow User Growth, Increased Advertising Revenue

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .