Facebook is offering developers of mobile games help at going global with
smartphone or tablet titles in exchange for a share of revenue.
The social network on Tuesday announced a Facebook Mobile Games Publishing
pilot program in which it will work with small or medium-sized developers and
promote their works in the online community.
"There are many developers with awesome mobile games who don't yet have the
upfront resources for a paid strategy, and we want to help them find a path to
success," Facebook software engineer Victor Medeiros said in a blog post.
"We are using our unique reach and targeting capabilities to help games in our
program find and engage a valuable audience of the right users."
More than 800 million members of the social network use Facebook mobile
applications, and 260 million of those people play games on Facebook, according
"This program is designed to reach people who already play games on Facebook
with new games that may interest them," Medeiros said of mobile games
"We'll also be sharing analytics tools and the expertise we've gained from
helping games grow on our platform for more than six years."