Sunday, September 25, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Snapchat Introduces 'Spectacles' Camera-equipped Glasses, Changes Company name To Snap
Nvidia GPUs Could Return To Apple Macs
Lenovo Brings Fingerprint Authenticated Payments To Laptops
Report Cites Google, Salesforce Interest For Twitter
Dalian Wanda and Sony Enters Team Up in China Movie Business
Apple Develops Amazon Echo-Style Device
ALD Technology Chosen By Samsung, LG For Flexible OLEDs
TSMC To Use Different Processes And 3D Packages Across Future Design Platforms
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Twitter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, September 10, 2013
Twitter Buys Advertising Startup MoPub


Twitter is moving into mobile advertising with the purchase of MoPub, a startup focusing on mobile ad exchanges.

"MoPub's technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising -- direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace," Twitter's Kevin Weil said in a blog post.

"The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying. Twitter sits at the intersection of these, and we think by bringing MoPub's technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies."

Twitter also plans to use MoPub's technology "to build real-time bidding into the Twitter ads platform so our advertisers can more easily automate and scale their buys."

Twitter earlier this year began to allow ads to be targeted at users based on the words written in tweets.


Previous
Next
Intel Ivy Bridge-E Extreme Edition Processors Now On Sale        All News        sTec Introduces the s260 mSATA SSD
Consumer Watchdog Urges European Commission To Charge Google In Antitrust Probe     General Computing News      Office 365 For Nonprofits Now Available

Get RSS feed Easy Print E-Mail this Message

Related News
Report Cites Google, Salesforce Interest For Twitter
Twitter Eases 140-character limit On Tweets
Twitter Introduces Apple TV, Amazon Fire TV, and Xbox One Apps for Live Streaming Video
Twitter Tool Lets Users Filter Higher 'Quality' Tweets
Twitter Denies Rumors of Shutting Down
Twitter's Video Advertising Expansion Remains Slow
Twitter Live Streaming To Include MLB Games, NHL Games and Nightly Highlights Program
Twitter Says It Has 10 million Users in China
Twitter Introduces Stickers
Twitter Now Lets You Share 140-second Videos
Twitter Invests $70 million in SoundCloud
Twitter Photos, videos And Names in Reply Tweets Will No Longer Count Toward 140-character Limit

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .