Tuesday, March 28, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
New Intel Xeon Processor E3-1200 v6 Product Family Targets Pros
Google Assistant Is Coming To More Connected Devices
Self-assembly Technique Could Solve Miniaturization Chip Making Issues
Prepare For Battle GeForce GTX Bundle Includes For Honor or Tom Clancy's Ghost Recon Wildlands Games
VIZIO's 2017 D-Series Smart TV Collection Includes 4K Ultra HD Support in Select Models
Facebook Attacks Snapchat With New Camera Features
China Tech Giant Tencent Buys 5 Percent Stake In Tesla
Hyundai Motor To Develop Its Own Automotive Chips
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > AOL, Mi...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, September 24, 2013
AOL, Microsoft, Yahoo To Streamline Access To Ad inventory For Advertisers


AOL, Microsoft and Yahoo on Tuesday announced that they have each committed to converge around a common set of API specifications for the programmatic digital advertising sales channel.

The goal is to make it easier for advertisers and agencies to procure digital advertising by reducing the friction in discovering, ordering and paying for premium inventory.

The companies will work together on a defined set of APIs that will better automate the process for buying premium digital advertising.

AOL, Microsoft and Yahoo will make the API specifications available in the coming months. The companies encourage other publishers and ad technology vendors in the industry to adopt or adhere to the API specifications, which should enable ecosystem growth.

"Microsoft, together with AOL and Yahoo, is committed to the growth of programmatic premium," said Rik van der Kooi, corporate vice president, Microsoft Advertising. "We see this approach as being both 'advertiser friendly' and 'publisher friendly' - something that will address the challenges and inefficiencies that make it hard to scale big brand buys on the Internet. Ultimately, we believe this will serve as a catalyst to unlock pent-up demand for premium publisher offerings and help speed the migration of offline media spend to online."

Previously, the buying and selling of premium ad offerings had been largely constrained by manual sales processes. The alignment around a set of API specifications will complement current direct sales channels and remove barriers for both advertisers wanting to buy and publishers wanting to sell programmatically.

"We're working to programmatically enable the more than 50 percent of inventory that is currently sold via manual processes," said Seth Demsey, senior vice president, global advertising products and strategy at AOL Networks. "This is digital's next salvo in the efficiency war, bringing more premium inventory online. Agencies and brands have spoken. Automation of manual processes is a key priority. This is our collective response and the beginning of the journey to simplify the ecosystem and shift more TV budgets online."


Previous
Next
Toshiba Updates Its Mainstream Laptop Lineup        All News        Dell Unveils New Inspiron Laptops and Inspiron 23 All-in-One
RealNetworks Introduces RealPlayer Cloud     General Computing News      Applied Materials and Tokyo Electron Join Forces

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Announces Patent License Agreement with Toyota
Adobe, Microsoft To Offer Solutions That Share Sales Data
U.S. Charges Russian Spies Over Yahoo Hacks
Microsoft and Steelcase Present Concepts For The Future Workplace
32 Million Yahoo Accounts Were Compromised Using Malicious Cookies
Verizon and Yahoo Agree to Lowered $4.48 billion Deal
Yahoo Unveils New Malicious Activity To User's Accounts
Microsoft's Outlook.com Premium Emal Service Now Available
Microsoft To Give A Face Lifting To Windows 10 With 'Project NEON'
Microsoft Edge Will Soon Get New Features
Cloud Services Boost Microsoft's Sales And Profit
Microsoft Announces Intune for Education And New Windows 10 PCs for School

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .