Thursday, November 27, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Syrian Electronic Army targets CNBC, Telegraph, Independent, PCWorld
GoPro Camera Drones In The Works: report
European Parliament Votes To Break Up Google
LG Electronics Streamlines Structure, Names New Presidents of Home and Mobile Segments
Microsoft Accidentally Anounced Acquisition Of Acompli
Microsoft Offers Massive Music Deals For The Holidays
ETRI Develops 10Gbps Internet Speeds Technology
New Asus Strix 7.1 Surround Gaming Headset Released
Active Discussions
Hi All!
cdrw trouble
CDR for car Sat Nav
DVD/DL for Optiarc 7191S at 8X
Copied dvd's say blank in computer only
Made video, won't play back easily
New Features In Firefox 33
updated tests for dvd and cd burners
 Home > News > General Computing > Apple T...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, October 01, 2013
Apple Takes And Google Bands First To Unseat Coca-Cola in The History of Best Global Brands


Brand consultancy firm Interbrand has identified the top 100 most valuable global brands and Apple is claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3.

Apple has appeared on Interbrand?s Best Global Brands ranking since 2000, when the ranking debuted. In 2000, Apple ranked #36 and had a brand value of USD $6.6 billion. Today, Apple?s brand value is USD $98.3 billion? almost 15 times the amount of its brand value in 2000.

"Tim Cook has assembled a solid leadership team and has kept Steve Jobs' vision intact - a vision that has allowed Apple to deliver on its promise of innovation time and time again," said Jez Frampton, Interbrand?s Global Chief Executive Officer.

New entrants in the 2013 Best Global Brands list are Discovery (#70), Duracell (#85) and Chevrolet (#89).

The top rising brands for 2013 include Facebook (#52, +43%), Google (#2, +34%), Prada (#72, +30%), Apple (#1, +28%), Amazon (#19, +27%)

Out of this year's top 10 brands, seven hail from the tech sector. Tech brands continue to dominate Interbrand's Best Global Brands report. Due to its commitment to product innovation and its massive marketing spend, Samsung (#8, +20%) has surpassed Apple in smartphone sales and appears to be leading the tech sector in terms of connectivity and home automation. Samsung, which had one of the strongest increases of absolute brand value this year, continually anticipates what consumers will desire next.

Despite the strong performance of many brands in this sector, a number of tech and consumer electronic brands did not rise, or even earn a position, on this year's ranking. Most notably, one-time category leaders, Yahoo! and Blackberry fell off this year's ranking entirely, while Nokia (#57, -65%) experienced the largest decline in brand value in the history of Best Global Brands. Nintendo (#67, -14%), and Dell (#61, -10%) also experienced a decline in brand value.

When determining the top 100 most valuable global brands, Interbrand examines the financial performance of the branded products or service; therole the brand plays in influencing consumer choice and the strength the brand has to command a premium price, or secure earnings for the company.



Previous
Next
NEC And Nippon Electric Glass Showcase "Invisible Glass" At CEATEC        All News        Silicon Image Unveils First 4K Ultra HD MHL 3.0 Receiver IC with HDCP 2.2 Support
Google Close To Settlement With EU     General Computing News      Amazon To Create 70,000 Seasonal Jobs

Get RSS feed Easy Print E-Mail this Message

Related News
Apple To Donate Part of App Sales Profit To Support Fight Against AIDS
Apple To Bundle Beats to iOS: report
Apple WatchKit Software Tools Now Available
UnionPay Payment Option Now Available For or Chinese Apple Customers
Samsung To Make Future Application Processors For Apple: report
Apple Downlpays Importance of "Masque Attack" To iOS Devices
Apple To Face Lawsuit Over Vanishing iPhone Text Messages
Apple May Change Flash NAND Used in New iPhones
WireLurker Malware Targets Apple Devices
Apple Becomes The Most Powerful Mobile Brand In China: survey
Christie's To Auction Original Apple Computer
Apple's Tim Cook Declares His Sexual Orientation

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .