Tuesday, July 29, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Rhapsody Now Has 2 million Subscribers
LG Starts Selling Its 105-Inch Curved UHDTV
Motorola Said To Make Google's Next Phablet
Apple-Beats Deal Cleared By Europe
New Ultrastar SAS Solid-state Drives Offer Up To 1.6TB Capacities
PNY Releases Coin Sized Micro M2 Flash Drive
Samsung Delays Tizen Smartphone Launch
Logitech Announces Budget UC Headset
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Cisco a...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, October 02, 2013
Cisco and Facebook To Offer Wi-Fi Check-out Promotions At Stores


Cisco is collaborating with Facebook to help businesses increase brand recognition and target promotions and advertisements based on customer preferences and demographics using Wi-Fi.

The Cisco Connected Mobile Experience (CMX) with Facebook Wi-Fi is currently being piloted by popular retailers, hotels, restaurants and other public gathering spots. One example is Bonefish Grill, who is testing this solution in two of its restaurant locations. This solution, coined CMX for Facebook Wi-Fi, provides a quick way for consumers to access Wi-Fi by checking in on Facebook, and gives businesses more opportunities to connect with their customers. CMX for Facebook Wi-Fi also provides businesses with more likes and check-ins for their Facebook Page, increasing the demographic data on their customers, so they can better serve them.

Here is how CMX for Facebook Wi-Fi Works:

Consumers connect to the network of a participating business, open their browser on any mobile device or laptop, and a Facebook check-in page appears. After checking in, consumers are directed to the business' Facebook Page, where they can receive the latest information about the venue. Facebook provides aggregated anonymous insights about people's activity on their Page, including demographics such as age, gender, and city. Businesses can analyze this data to better understand their customer's preferences and deliver targeted promotions ? ultimately improving their advertising and marketing campaigns. In addition, driving more check-ins through Facebook Wi-Fi will also increase a business' brand exposure, by increasing the number of stories generated about them, and will make businesses more discoverable in Facebook's Graph Search.

CMX for Facebook Wi-Fi uses a software connector on the Cisco Integrated Services Router (ISR) G2 or Aggregation Services Router (ASR) 1000 routers with UCS blades or the Mobility Services Engine to enable end-users to connect to the Wi-Fi network and "check-in" to the venue's Facebook profile.

Cicso also announced today the Catalyst 3650 access switch designed to accelerate the convergence of wired and wireless networks and the Aironet 3700 802.11ac wireless access point for managing mobile devices in high density environments. The CMX for Facebook Wi-Fi solution is built on this Unified Access architecture.



Previous
Next
Cerberus Capital Eyes BlackBerry        All News        Almost all Android OEMs Cheat on Mobile Benchmarks
Foundries Spending Big on Capital Equipment     General Computing News      Apple Restores iCloud Push Mail Service in Germany

Get RSS feed Easy Print E-Mail this Message

Related News
Facebook Profit Doubles
Facebook Save Lets You Read Stories Later
Facebook Tests 'Buy' Button
New Facebook App For Verified Public Figures Released
Sunday's World Cup Final Broke Social Media Records
EPIC Challenges Facebook's Manipulation of Users
Facebook to Acquire Video Ad Company LiveRail
UK Regulator Probes Facebook Over Experiment With User's Comments: report
Facebook Says It Cares About the Emotional Impact of The Social Network
Facebook Is Trying To Recover Bulk User Data Sized by Court
Facebook's Workforce is Mostly White Males
Facebook Back Online After Crash

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .