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Wednesday, October 16, 2013
Google Sites Continue To Lead The U.S. Search Market

Google Sites led the explicit core search U.S. market in September with 66.9 percent of search queries conducted, according to comScore, Inc.

Google Sites were followed by Microsoft Sites with 18 percent (up 0.1 percentage points) and Yahoo! Sites with 11.3 percent. Ask Network accounted for 2.5 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.

comScore Explicit Core Search Share Report 
September 2013 vs. August 2013
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Aug-13 Sep-13 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 66.9% 66.9% 0.0
Microsoft Sites 17.9% 18.0% 0.1
Yahoo! Sites 11.4% 11.3% -0.1
Ask Network 2.6% 2.5% -0.1
AOL, Inc. 1.3% 1.3% 0.0

Comscore said that 18.7 billion explicit core searches were conducted in September, with Google Sites ranking first with 12.5 billion. Microsoft Sites ranked second with 3.4 billion searches, followed by Yahoo! Sites with 2.1 billion, Ask Network with 474 million and AOL, Inc. with 249 million (up 3 percent).

comScore Explicit Core Search Query Report
September 2013 vs. August 2013
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Aug-13 Sep-13 Percent Change
Total Explicit Core Search 19,082 18,650 -2%
Google Sites 12,771 12,477 -2%
Microsoft Sites 3,407 3,350 -2%
Yahoo! Sites 2,175 2,101 -3%
Ask Network 489 474 -3%
AOL, Inc. 241 249 3%

In September, 68.4 percent of searches carried organic search results from Google, while 27.2 percent of searches were powered by Bing.

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