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Tuesday, January 07, 2014
LG, Samsung Present Bendable TVs
LG Electronics today took the cover off Flexible
OLED TV. Samung followed with an 85in LED prototype that allows
the curvature of its screen to be adjusted by remote control.
With thie new LG TV unit, viewers can control
the angle of curvature for the ultimate viewing experience that
was only available in the realm of science fiction.
"LG's Flexible OLED TV is a product that has to be seen to be
believed because it defies description," said H. H. (Hyun-hwoi)
Ha President and CEO of LG?s Home Entertainment Company. "What
curved is to flat, flexible is to curved. LG continues to lead
the evolution of televisions into the next generation."
The curvature of the display can be altered using the TV remote
to suit the viewer's preference. The range of curvature was
determined by taking into account key factors that affect the
viewing experience such as screen size and viewing distance.
Samsung's 85-inch (216cm) prototype also the curvature of its
screen to be adjusted by remote control. The screen would have
the added benefit of being able to be left flat against the
wall when not in use.
Neither of the two South Korean manufacturers have given a
projected price or release date for the user-bendable TVs.
LG pushing hard on OLED, although competitive 4K LCD pricing had caused a re-evaluation of the time frame for rollout of large-scale OLED TV manufacturing. It could be that LG has concluded that Samsung is more challenged on OLED investment, and sees an opportunity to differentiate. It could also be that LG is further along in its large-scale OLED manufacturing investment, already well underway with its 8G OLED factory. Indeed, a significant breakthrough in higher yields for even 4K models might have LG confident about competitive pricing, as some industry talk at CES suggested.
"I can tell you confidently that LG Display hopes to lead the
market for wearable devices by supplying our highly qualified,
plastic-based flexible displays and meeting the tough
requirements by each of our customers," LG Display CEO Han
Sang-beom said during a press conference.
He stressed that the firm has internal shipment targets for
flexible displays, although he declined to disclose the list of
"The market has interest in plastic-based flexible OLED
displays. We are in the process of promoting our new display
solutions to many clients. We are ready to supply."
"Honestly, it's too early to forecast the market. But what's
clear is that there is a demand. Japan's Sony is asking for it
and Google has shown interest in wearable devices," Han added.
The CEO said that LG Display has been rolling out UHD panels in
different sizes as the firm believes the UHD TV market will
"The global TV market will grow in two themes ― UHD and the
LCD. It will take more time for OLED TV market to fully take
off. Therefore, our investment plan will be flexible based on
market conditions. The OLED TV market will become mainstream
after 2016. LG Display is being challenged by Chinese, Japanese
and Taiwanese companies. We should go for premium ones," said
He forecasts that the global display industry will remain
balanced this year as consumers prefer to buy large-sized TVs.
"Demand will improve by 6 percent, while supply growth will
remain at around 5 percent this year. Outlook for TVs isn't as
bad as had been expected," said the CEO.