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Thursday, January 16, 2014
Apple and Samsung Dominate The U.S. Smartphone Market


As more US consumers migrate to smartphones, they are increasingly opting for iPhones and Samsung Android phones, a report from The NPD Group, showed.

Smartphone penetration increased from 52 percent in Q4 2012 to six-in-ten cell phone users in Q4 2013, NPD said.

Apple and Samsung were the winners as more consumers migrated to their flagship devices. iPhone ownership increased from 35 percent in Q4 2012 to 42 percent in Q4 2013. Likewise, Samsung Android phones increased from 22 percent of smartphones owned in Q4 2012 to 26 percent in Q4 2013. In contrast, fewer smartphone owners reported having an HTC, Motorola, or Blackberry device in Q4 2013.

Consumers? data usage also went from 5.5 GB per month in Q4 2012 to 6.6 GB per month in Q4 2013. While this increase in data usage came from a variety of activities, a key driver has been the adoption of streaming music services such as Pandora and iHeart Radio.

According to NPD, the percent of smartphone owners that use an app to stream music increased from 41 percent in Q4 2012 to 52 percent in Q4 2013.

The market for streaming music services is getting more competitive. While Pandora remains the most commonly used music app in Q4 2013, it is followed by iHeart Radio, Spotify, TuneIn Radio, and Slacker Radio, all of which experienced an increase in incidence of usage over the past year.




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