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Monday, April 21, 2014
Samsung Opens Innovation Museum


Samsung Electronics today opened the Samsung Innovation Museum dedicated to exploring the past, present and future of the electronics industry, located in Samsung Digital City in Suwon, Korea.

Visitors to the museum can experience the history of electronics from the earliest electrical creations of Michael Faraday, Thomas Edison and Graham Bell, as well as glimpse into the future to learn about innovations to come.

"The Samsung Innovation Museum brings together some of the true historical masterpieces of electronics innovation. These inventions laid the technological foundation that allowed us to develop and refine products that enhance lives today," said Oh-Hyun Kwon Vice Chairman and CEO of Samsung Electronics at the official opening. "The museum gives visitors an opportunity to see where we've come from and also see where Samsung draws inspiration from to continue to create category defining products."

The 10,950 m2 five-story museum is divided into three exhibition halls. In Halls 1 and 2, visitors can learn about more than 150 historical items while Hall 3 exhibits current and future innovation. Each hall has information about each product as well as videos specially created to provide added context.

Exhibition Hall 1 tells the story of the dawn of the electronics industry between the 18th and 20th centuries. The exhibition showcases some of the most innovative and historic inventions by Michael Faraday, Thomas Edison and Graham Bell. The hall is divided into five areas: discovery of electricity, lighting, telecommunications, home appliances and radio. Each area is separately housed within a cone-shaped roof hanging from the ceiling.

The original models are exhibited in Hall 1:

- Leyden Jars, Pieter van Musschenbroek, 1745
- Guglielmo Marconi's Wireless Telegraph "Maggie", 1896
- Edison early filament lamp, 1900's
- Maytag electric washing machine no.45, 1911
- GE Monitor Top Refrigerator, 1929

The hall also illustrates detailed company histories for pioneers in the industry: Siemens (established 1847); AT&T (1885); Philips (1891); GE (1892); and, NEC (1899).

The hall 2 consists of three zones that provide insight into the key pillars that underpin the electronics industry: Semiconductor, Display and Mobile.

Visitors can learn about technology landmarks such as the invention of the transistor, the development of integrated circuits, the history of the semiconductor, and the evolution of display technology. The Mobile zone features the world?s first mobile phone as well as the world?s first smartphone.

Located in Hall 2 alongside Samsung products are those created by other businesses that have advanced modern society such as Intel, Sony, Sharp, Nokia and Motorola.

There is also a S/I/M lab where children can learn how about semiconductors, displays and mobile communications.

The final hall showcases Samsung Electronics? vision for the future and also displays its most advanced technology. This hall is divided into three areas: The S/I/M Theater, the Product Gallery and the Samsung the nanum gallery. The S/I/M Theater features a 180-degree UHD panorama screen where visitors can learn about Samsung?s future innovations.

The B2B zone is divided into seven sections: Retail, Healthcare, Hospitality, Government, Finance, Enterprise Mobility and Education. Each B2B section showcases Samsung's range of B2B products and solutions that visitors can interact with.

The nanum gallery showcases souvenirs and Samsung?s social contribution projects. Proceeds from the gallery will directly support and fund on-going social contribution activities.

Located on the first floor of the S/I/M is the Samsung History Hall that talks specifically about Samsung's corporate philosophy Visitors can learn about the beginnings of the company, the challenges that have been overcome, and the "New Management" company ethos that transformed the company and, by extension, the electronics industry.

The Samsung Innovation Museum will be open from 10 a.m. to 6 p.m., Monday to Saturday. Visitors on weekdays must make a reservation in advance at samsunginnovationmuseum.com.




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