According to data released by the British Video Association, both DVD abd Blu-ray discs remain popular options for watching video entertainment in the country.
The 21st edition of the British Video Association’s Yearbook, reveals that more than 22 million people bought a video on DVD or Blu-ray Disc in 2013, compared with just 3.3 million who subscribe to a Video-on-Demand service such as Netflix or Amazon Prime Instant. In fact 73% of the total £2.24 billion video market remains in a physical rather than a digital format. However, as the Yearbook illustrates, most of Britain's video viewing is increasingly made up of a combination of disc and digital services to suit today's lifestyles.
There is still something very special about owning a title on video, with 70% of consumers paying to keep and just 30% renting, according to consumer feedback. Owning a disc firmly remains the preference over a digital download and this is driven primarily by family viewing. 92% of consumers’ expenditure is on physical discs and just 8% on digital video. And Blu-ray Disc sales grew 10% in 2013, as consumers appreciated watching video in high definition, as sales of jumbo screen TVs continued to grow, with 50"+ up 21% last year.
The book is launched by BVA Director General Lavinia Carey, who comments: "It is testament to video's massive popular appeal that in a tough economic environment consumer spend in 2013 remained strong and even grew 0.5% year on year. The nature of video viewing is changing and our Members are rising to that challenge and working hard with retailers and the wider industry to provide audiences with great content on all the formats possible to suit every taste."
The BVA Yearbook 2014 is available now as a PDF e-book for £279.