Saturday, August 27, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Facebook 'Trending' To Rely Less On Humans
Apple Patches iOS Security Flaws Discovered In Spyware Targeting Activist
LG To Showcase Latest OLED TVs Compatible With HDR Technologies At IFA
NHK Join Forces With Panasonic And Sony To Win The 8K TV Race
Intel Introduces New 3D NAND SSDs
Facebook To Use Personal Data From WhatsApp To Bring You Personalized Ads
Amazon Introduces Car Research Portal
Google Uses Artificial Intelligence To Compress Images
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Faceboo...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, July 02, 2014
Facebook to Acquire Video Ad Company LiveRail


Facebook has agreed to acquire LiveRail, an advertising technology company that helps companies like Major League Baseball (MLB.com) and Dailymotion serve ads in the videos that appear on their websites and apps.

LiveRail was founded in 2007 and offers a platform for online video publishers that help them find and serve better ads possible. LiveRail also helps marketers by providing them with access to video inventory and the information that they need in order to decide where to show their ads.

With LiveRail, Facebook will make video ads better and more relevant for the millions of people who watch digital video every month. More relevant ads will be more interesting and engaging to people watching online video, and more effective for marketers too. P

"We believe that LiveRail?s excellent product - known in the industry as a video supply-side platform or SSP - and Facebook's expertise with relevancy, delivery and measurement will help us make video advertising much better for everyone," said Brian Boland, Vice President of Ads Product Marketing and Atlas, Facebook.

In March, Facebook began offering 15-second video ads from a limited number of companies on its website.




Previous
Next
AMD Announces New A-Series APUs        All News        Next Nvidia Shield May Be A Tablet
Samsung Display to Invest In New Plant     General Computing News      Privacy Board Says NSA Internet Spying Is Worrying

Get RSS feed Easy Print E-Mail this Message

Related News
Facebook 'Trending' To Rely Less On Humans
Facebook To Use Personal Data From WhatsApp To Bring You Personalized Ads
Facebook Ads To Bypass Ad Blocking
Facebook News Feed Algorithm to Punish Click-Bait Posts
Facebook To Let Companies Sell Through Their Pages
Facebook Reports Sharp Ad Sales Growth
Facebook's Aquila Maiden Flight Is A Reality
Facebook's Messenger Hits 1 billion Users
Messenger Starts Testing Encryption With Secret Conversations
IRS Probes Facebook
Facebook Tries To Explain The Algorithm Behind News
Facebook To Add Media Content, Celebrity News For Live Srervice: WSJ

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .