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Monday, July 14, 2014
Sunday's World Cup Final Broke Social Media Records


Germany's victory over Argentina in the World Cup final entered the record books on social media giants Twitter and Facebook.

The match generated a record number of tweets a minute as the final whistle went, Twitter said Monday.

A total of 618,725 tweets a minute were registered after Germany scored the winning goal in extra time to defeat Argentina 1-0, the social network said. However, overall number of tweets during the match was 32.1 million, fewer than the 35.6 million posts during the Brazil-Germany semi-final.

Sunday's final was also the most talked about sporting event on Facebook, with a total of 280 million interactions by 88 million users, including comments, likes and posts, the social media giant said.

The most talked about player on Facebook was Neymar (Brazil), followed by Lionel Messi (Argentina). As it was expected, men aged 18-24 talked about the World Cup the most, msinly located in Brazil and the U.S.



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