Samsung Electronics' next flagship smartphone Galaxy S8 will adopt an artificial intelligence platform, which will also be applied into all of its home appliances, the company said Friday.
"We will focus on how to provide more pleasure and convenience to users through VIV Labs’ AI solution," Lee Jae-yong, Samsung Electronics’ vice chairman, said while meeting the chiefs of VIV Labs in Seoul on Friday.
Lee added that Samsung would strengthen its technology leadership in the Internet of Things by integrating VIV Labs’ solution into its smartphones, home appliances and semiconductors.
VIV Labs is a Silicon Valley-based AI platform company set up by former key developers of Apple’s AI platform Siri. Samsung Electronics acquired the tech firm in October.
Samsung Electronics' Vice President Rhee said, "We are developing a key major interface which will bring about a totally new paradigm; an open AI platform."
"The current Galaxy smartphones need separate applications for users, for instance, to order pizza or coffee. But, the new AI platform will enable them to order (or do) things directly without going through separate applications," he explained.
The service is expected to be an upgraded version of the current intelligent personal assistant S Voice built into some devices of the Galaxy series, but its functions are still behind Apple Siri or Google Assistant.
The AI voice recognition technology will also be applied to Samsung’s home appliances in the future.
The platform will be able to work as a remote control for its owner’s appliances without having to use a specific application.
Such smart home technology is also being developed by other tech firms including Google, Apple and Amazon, which are seeking to find new business opportunities beyond the saturated smartphone market.
Google has already unveiled a voice-activated speaker powered by its AI platform Google Assistant and Apple is developing smart home technologies with its Siri. Amazon has also launched Echo, a hands-free speaker that users can control with their voice through its voice service Alexa.