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Friday, January 06, 2017
Poor Smartphone Sales Fuel LG Electronic's Operating Loss


LG Electronics slipped to red in its bottom line for the final quarter of 2016 due to sprawling cost of money-losing smartphone business.



The company on Friday reported an operating loss of 35.3 billion won ($29.8 million) for the fourth quarter ended December. Sales for the October-December reached 14.78 trillion won, up 11.8 percent from the previous quarter.

The consumer electronics giant was able to earn around 500 billion won in the first two quarters in 2016 but it struggled from the latter half with profit halving to 280 billion won in the July-September quarter and then dipping into the negative territory in the subsequent quarter.

The losses are entirely blamed on its struggling smartphone business that has been making deficit from the second quarter of 2015. The mobile division posted an operating loss of 436.4 billion won despite its sales of 2.5 trillion won sales in the July-September quarter following the launch of G5 premium flagship. Its losses are estimated at mid 400 billion won level in the fourth quarter as its ambitious V20 phone also failed to impress consumers despite the failure of Samsung's Galaxy Note7.

LG's home appliance division and TV businesses that made up for the losses from the mobile division in the first half gave ground. Marketing cost rose ahead of the Black Friday shopping season in the U.S. and sales also were stalled in the typically slow year-end season.

For full 2016, LG's operating profit reached 1.34 trillion won, up 12.2 percent from 2015, and sales down 2 percent on year at 55.37 trillion won.



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