Saturday, October 21, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
DVDFab Debuts 4K Ultra HD Copy Software
Razer Unveils New Broadcasting Camera and Microphone
Microsoft's Cortana Gets Into Smart Speakers Market With Harman Kardon Invoke
Samsung, LG Electronics are Lagging in Autonomous Car Race
TSMC Raises Forecasts for 2017 Due to 10nm Demand, Outlines 7 and 5nm Roadmap
Samsung Said to Have Placed Huge EUV Equipment Order From ASML
Samsung Launches the Ruggedized Galaxy Tab Active2 for Business
Intel Capital Announces $60 million of New Investments in Data-Focused Startups
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Mobiles > Apple M...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, March 20, 2017
Apple May Skip VR For AR


Apple has reportedly embarked on an ambitious bid to bring the augmented reality (AR) technology to the masses - an effort Apple CEO Tim Cook see as the best way for the company to dominate the next generation of gadgetry.



According to a Bloomberg report, Apple has built a team combining the strengths of its hardware and software veterans with the expertise of talented outsiders. Run by a former Dolby Laboratories executive, the group includes engineers who worked on the Oculus and HoloLens virtual reality headsets sold by Facebook and Microsoft as well as digital-effects wizards from Hollywood. Apple has also acquired several small firms with knowledge of AR hardware, 3D gaming and virtual reality software.

Apple declined to comment.

Apple is reprortedly working on several AR products, including digital spectacles that could connect wirelessly to an iPhone and beam content-movies, maps and more-to the wearer.

While virtual reality (VR) gets more attention because it completely immerses users in an artificial world and has an obvious attraction for gamers, augmented reality could be an easier sell because it's less intrusive. Referring to VR headsets, Cook last year said he thought few people will want to be "enclosed in something."

Engineers are now devoted to the cause, including some on the iPhone camera team who are working on AR-related features for the iPhone, according to Bloomberg. One of the features Apple is exploring is the ability to take a picture and then change the depth of the photograph or the depth of specific objects in the picture later; another would isolate an object in the image, such as a person's head, and allow it to be tilted 180 degrees. A different feature in development would use augmented reality to place virtual effects and objects on a person, much the way Snapchat works. The iPhone camera features would probably rely on a technology known as depth sensing and use algorithms created by PrimeSense, an Israeli company acquired in 2013. Apple may choose to not roll out these features, but such additions are an up-and-coming trend in the phone business.

The next step for Apple could be AR-enhanced glasses.



Previous
Next
Google Expands Safeguards for Youtube Advertisers        All News        Meet Bixby, Samsung's New Way to Interact with Your Phone
Apple Unveils Cheaper 9.7-inch iPad, Powerful iPhone SE, And iPhone iPhone 7 and iPhone 7 Plus (PRODUCT) RED Special Edition     Mobiles News      Meet Bixby, Samsung's New Way to Interact with Your Phone

Get RSS feed Easy Print E-Mail this Message

Related News
Apple and GE Partner to bring Industrial Apps to iPhone and iPad
Qualcomm Tries to Ban iPhones From China with Legal Fight
Apple Said to Work With LG Display on a Foldable iPhone
Apple Enters into Deal Content With Spielberg, NBCUniversal: report
Apple Fixes LTE Connectivity Issues in watchOS
Apple Sees Increase in U.S. National Security Requests
Apple's Semiconductor Ambitions Could Disrupt Supply Chain in the Near Future
macOS High Sierra Now Available for Download
New 4K Apple TV will Only Stream iTunes 4K Content
Apple to Fix Watch Series 3 Battery and LTE Connectivity Issues
iOS 11 is Available on Tuesday
Apple Unveils iPhone X, iPhone 8 and 8 Plus, Apple TV 4K and Apple Watch 3

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .