Friday, March 23, 2018
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Low-Cost iPad For Classrooms Coming Next Week
Google Says Publishers are Responsible for Getting Users' Consent to Comply With New EU Privacy Law
Samsung Electronics Shareholders Approve Stock Split, Company Talks About Future for Smartphones, Chips
Streaming Services Keep Driving Music Business
Huawei Could Release 512GB and Blockchain-Ready Smartphone
Sony Announces Pricing and Availability for A8F BRAVIA OLED TVs and 85" Class X900F and X850F Series 4K HDR TVs
New Samsung Exynos 7 Series 9610 Mobile Processor focuses on Multimedia
Google to Develop Its Own Blockchain-Related Technology
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Chrome'...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, April 21, 2017
Chrome's Rumored Ad-blocker May Not Be Exactly an Ad-blocker

Google's core advertising business is threatened by consumers blocking online ads, so adding an ordinary ad-blocker to the Chrome web browser would not make sense.

The Wall Street Journal first reported on Google's potential decision earlier this week, sparking criticism that the search ad giant was again exerting too much control over the market for digital ads. Now industry partners are stressing that the plan is a group effort and not finalized. They also distanced Google's tool from the existing ad blockers that prompted the initiative in the first place.

In fact, Chrome will most probably get a feature that would disable "undesirable online ads" sa they have been described by The Coalition for Better Ads earlier this year.

The feature is designed for publishers, rather than a tool for consumers, and would operate the same way Chrome already filters ads that are undesirable in other ways like those that drain computer batteries.

"There is no ad-blocker that's going into a browser," Randall Rothenberg, head of the Interactive Advertising Bureau trade group, said, although he wouldn't offer further details on the tool. "What we want is something that's industry-wide, that can demonstrably improve user experience and that's embraced by pretty much everyone."

As ad-blocking tools spread, Google has plotted ways to curb the potential impact on its primary business. In the past, Google has reportedly paid the makers of consumer ad-blocking tools to keep Google's ads off their blacklists. Owning a filtering solution, such as a built-in Chrome feature, would help Google avoid this.

Beyond Google, members of the Coalition for Better Ads include some of the largest marketers, ad agencies, media organizations and Facebook. In March, the group issued its list of ad units -- including those that takeover entire screens or videos that start automatically -- that it claimed are most likely to prompt people to download ad blockers.

Google declined to comment on potential Chrome features. However, the company emphasized that its plans are part of a group effort.

Apple May Invest in Boeing Satellite Broadband Project        All News        GM To Launch Electric Cars in China by 2020
Apple May Invest in Boeing Satellite Broadband Project     General Computing News      GM To Launch Electric Cars in China by 2020

Get RSS feed Easy Print E-Mail this Message

Related News
Lenovo Debuts Ruggedized Chromebook Trio and New Lenovo Yoga 730 and 530 ab MWC
How Chrome's ad Filtering Works
Google Announces New Chromebooks for Learners
Acer Showcases New Chromebooks And Chromebox Devices
Is Your Chromebook Vulnerable to Meltdown? Find out Here
Google Enhances Chrome Browser Security for Enterprise Users
Google Unveils the High-performing Pixelbook
Upcoming Chrome 64 Browser to Offer More Control Over Media Autoplay
Google Introduces Chrome Enterprise
ASUS 360 Chromebook Flip C213 is Starting at $349
Google Chrome to Get Ad Blocker Next Year
Samsung Chromebook Pro Available on May 28 For $550

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .