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Tuesday, April 25, 2017
Apple To Educate Consumers Around Its Products Through "Today at Apple" Programs In Apple Stores


Apple plans to launch dozens of new educational sessions next month in all 495 Apple stores ranging in topics from photo and video to music, coding, art and design and more.

The hands-on sessions, collectively called "Today at Apple," will be led by team members, and in select cities artists, photographers and musicians, teaching sessions from basics and how-to lessons to professional-level programs.

"At the heart of every Apple Store is the desire to educate and inspire the communities we serve," said Angela Ahrendts, Apple's senior vice president, Retail. "'Today at Apple' is one of the ways we're evolving our experience to better serve local customers and entrepreneurs. We're creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins."

The free programs focus on the features of Apple products. For example, an iPhone user interested in photography can start with six How To sessions that cover shooting, organizing, editing and more. More advanced photographers can join experiential Photo Walks that leave the store to dive into techniques including light and shadow, portraits and storytelling.

Many sessions will be taught by new Creative Pros, the liberal arts equivalent to Apple's technical Geniuses.

To deliver the new programs, each store will receive new Forum Displays, mobile screens created by Apple's design team specifically for Today at Apple sessions, and updated seating and sound, along with wall displays.

"Today at Apple" will launch worldwide in May, with sessions in every store.



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