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Tuesday, February 27, 2018
Latest ASUS ZenFone 5 Series Unveiled at MWC 2018


ASUS CEO Jerry Shen today unveiled the all-new ZenFone 5 Series - the ZenFone Max (M1), ZenFone 5 Lite, ZenFone 5Z, - at a special event in the Italian Pavilion at MWC 2018 in Barcelona, Spain.

The lineup includes ZenFone 5Z and ZenFone 5, high-performance 6.2-inch dual-camera smartphones that are the first ZenFone models to harness the power of artificial intelligence (AI), and which feature all-screen displays with a 90% screen-to-body ratio in a compact size that's comparable to a standard 5.5-inch smartphone. ZenFone 5Z - which starts at €479 - is an extreme-performance version of ZenFone 5 powered by the latest flagship Qualcomm Snapdragon 845 Mobile Platform with the Qualcomm Artificial Intelligence Engine (AIE), featuring up to 8GB RAM and 256GB ROM. The ZenFone 5 is the first smartphone to be powered by the latest Qualcomm Snapdragon 636 Mobile Platform.

ZenFone 5 Lite is a 6-inch smartphone featuring a four-camera system, with a high-resolution camera and a 120 wide-angle camera at both front and rear.

In addition to the products unveiled on stage, the new ZenFone Max (M1) smartphone and ASUS NovaGo always-connected laptop were also showcased in the demo area.

Let's see some more information about the new device.

ZenFone 5Z and ZenFone 5

ZenFone 5Z is a 6.2-inch, dual-camera smartphone that comes with an all-screen display featuring a 90% screen-to-body ratio, packed in a 5.5-inch body size. It's the first ZenFone model based on the latest Snapdragon 845 Mobile Platform with AIE, featuring a 3rd Generation AI platform that includes the Hexagon 685 Vector DSP, Adreno 630 Graphics, and Kryo 385 CPU. ZenFone 5Z also benefits from the Snapdragon X20 Gigabit LTE modem, delivering speeds that surpass the gigabit barrier, as well as integrated 2x2 802.11ac Wi-Fi and Bluetooth 5. The ZenFone 5Z comes with up to 8GB RAM and 256GB ROM.

ZenFone 5 features a dual-camera system, and is powered by the Snapdragon 636 Mobile Platform. For an instant blast of extra power the ASUS AI Boost - available on both ZenFone 5 and ZenFone 5Z --optimizes performance for games and other demanding tasks.

ZenFone 5Z and ZenFone 5 feature intelligent dual-camera systems that adapt and learn. They are both equipped with the latest flagship Sony IMX363 sensor with large 1.4µm pixels, an f/1.8 wide-aperture lens,120 wide-angle secondary camera, four-axis optical image stabilization (OIS) and AI-enhanced camera features - including AI Scene Detection for 16 different scenes and objects, AI Photo Learning, Real-time Portrait and Real-time Beautification.

ZenFone 5 Lite

The ZenFone 5 Lite is a 6-inch smartphone featuring the first true four-camera system with high-resolution and wide-angle cameras at both front and rear. The device has a high-resolution main camera - 20MP Sony at the front, 16MP at the rear - and a secondary 120 wide-angle camera at both front and rear. Asus says that each camera works independently every time for perfect selfies, wefies, landscapes, portraits or groups shots. The 6-inch Full HD+ IPS display has a Full View 18:9 aspect ratio and an ultraslim bezel, making the ZenFone 5 Lite as compact as a standard-aspect-ratio 5.5-inch phone. Powered by the Snapdragon 630 Mobile Platform, ZenFone 5 Lite combines performance, optimized power efficiency and a 3300mAh battery with security and convenience features - including NFC, triple-slot SIM/microSD card holder, rapid face unlock and fingerprint recognition.

ZenFone Max (M1)

The ZenFone Max (M1) is the latest model in the new ZenFone Max Series. It has a 5.5-inch full-view display in a compact body that's no larger than many standard 5-inch smartphones, yet comes packed with a high-capacity 4000mAh battery.

The device is equipped with dual rear cameras with 120 wide-angle lens, and supports fingerprint-based unlocking.

ASUS NovaGo

NovaGo is the first Gigabit LTE-capable laptop designed for connected mobility. This ultrathin convertible laptop is powered by the Snapdragon 835 Mobile PC Platform, and features a Snapdragon X16 Gigabit LTE modem for download speeds up to 3-7 times faster than average broadband speeds as well as has integrated 2x2 11ac Wi-Fi and Bluetooth 5 support. It has up to a 22-hour battery life with over 30 days of modern standby, and a built-in eSIM that ensures connectivity across borders. Quick-charge functionality gives NovaGo up to five hours of battery life from a 15-minute charge.



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