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Wednesday, April 4, 2012
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Intel Starts Ultrabook Campaign
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Intel's biggest marketing campaign in nearly a decade
kicks off this week with television commercials, online
experiences and print ads that the company is hailing as
"cinematic and epic."
The multi-faceted global campaign, called "A New Era of
Computing," is aimed at marketing Ultrabooks. Valued at
hundreds of millions of dollars, the campaign is the
largest marketing spend for the company since launching
Intel Centrino in 2003.
The initial TV spots are set in
the American Old West, ancient China and medieval times
that humorously position PCs as old-fashioned and
Ultrabooks being, as the campaign theme suggests, "a new
era of computing." "Desperado" debuts on American
television on April 6 after a world premiere through paid
promotion on Twitter - a U.S. first, according to the
online social networking service ? two days earlier at
twitter.com/intel. |
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