AT&T Offers T-Mobile Customers $450 To Switch

Friday, January 3, 2014

AT&T Offers T-Mobile Customers $450 To Switch

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AT&T Inc on Friday started offering customers of rival T-Mobile U.S. a $200 credit to switch to its service on top of a phone trade-in that could be worth another $250.

T-Mobile is expected to respond with a new competitive offer sometime next week.

In a limited-time offer, T-Mobile customers who switch to AT&T will receive a $200 credit per line, which includes family plan customers.

The per-line credit could be on top of another credit of up to $250 if the customer trades in their current smartphone. However, trade-in values vary based on the model and age of the smartphone.

T-Mobile has already posted two quarters of subscriber growth as a result of the promotions.

AT&T, No.2 U.S. mobile provider, is vulnerable to T-Mobile's aggressive promotions because both companies use the same network technology making it easier for their consumers to switch.