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Sunday, January 12, 2014
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Beats Music Service Coming Soon
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Beats Music on Saturday announced their new music streaming subscription service officially launching in the US on January 21, 2014, with the aim of unseating Spotify as market leader of the music subscription industry.
At launch, the company will offer to a free trial of Beats
Music, after which a $9.99/month subscription fee will apply.
The service will be available on iOS, Android and Windows Phone
as well as via the web beginning January 21st. Fans will be
able to stream their music or download to listen offline.
Unlike Spotify and YouTube, Beats will have no ad-supported free service.
The service features a catalog of more than 20 million fully
licensed songs from all the major labels, including Universal
Music Group, Sony Music Entertainment, and Warner Music Group,
as well as all independent labels.
Beats Music also features a collection of editorialized
playlists from music brands in the world,
including Pitchfork, Rolling Stone, DJ Mag, Country Weekly,
Hot97/Power 106, among many others.
Additionally, Beats Music will provide users with multiple ways
to find the right song at the right time by taking advantage of
key features including:
- Just For You: A personalized selection of albums and
playlists delivered at least 4 times a day to each user.
Selections are delivered based on users' musical preferences,
time of day, activity, and additional cultural and contextual
clues.
- Right Now: A continuous playlist compiled from users' answers
to four specific questions about their location, their
activity, their surroundings, and their musical preference at
that moment.
- Highlights: Beats Music editorial staff-recommend playlists
or albums compiled based on time of year, news, cultural
milestones, and new releases worth noting.
- Find It: An enhanced browsing function that lets users seek
out playlists [and individual songs] by genre, activity or
curator.
Beats Music said it would be paying the same royalty rate to
all content owners major and indie alike, while simultaneously
providing a platform for fan interaction.
Through an exclusive deal with AT&T, Beats Music will be
available to AT&T wireless customers on a multiline account for
$14.99 a month. Up to five family members across 10 devices
will be able to access the Beats Music service and get their
own personal music on their own personal devices.
For a limited time, only AT&T wireless customers who subscribe
to the family offer of Beats Music get the first 90 days free.
Beats Music has also selected Target as the exclusive retail
partner to curate playlists for the streaming service, and the
only place to purchase prepaid Beats Music gift cards. Target
will curate a varied mix of music. Beats Music prepaid gift
cards will be available only at Target in denominations of $10,
$25 or $50, for guests who want to give subscriptions to
friends and family. As part of the partnership, Target will
offer guests a free one-month trial of Beats Music with any
purchase made at the Electronics & Entertainment counter the
week of Jan. 26.
Beats Music was launched in 2014 through a unique collaboration
between Interscope/Geffen/A&M chairman and founder/CEO of Beats
Electronics Jimmy Iovine and Beats Electronics president Luke
Wood with musician Trent Reznor of Nine Inch Nails, and is led
by CEO Ian Rogers.
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