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Thursday, January 23, 2014
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Samsung And Apple Remained Top Global Semiconductor Buyers in
2013
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Samsung Electronics and Apple remained the top semiconductor buyers in 2013, increasing their combined semiconductor demand by 17 per cent, according to Gartner, Inc.
Samsung Electronics and Apple together consumed $53.7 billion
of semiconductors in 2013, an increase of $7.7 billion from
2012, Gartner said.
"Samsung Electronics and Apple have topped the semiconductor
consumption table for three years running, with their share of
the design total available market (TAM) rising from 12 per
cent in 2011, to 17 per cent in 2013," said Masatsune Yamaji,
principal research analyst at Gartner. "This increase clearly
shows how fast the presence of these two companies has
expanded over the last three years and why their decisions
have technology and pricing implications for the whole
semiconductor industry."
The top 10 companies bought $114.0 billion of semiconductors,
to account for 36 per cent of semiconductor vendors' worldwide
revenue in 2013. This was up from $105.1 billion, accounting
for 35 per cent in 2012. The top 10 outperformed the overall
semiconductor buying market and grew by 8.4 per cent in 2013.
Lenovo climbed to No. 4 in 2013 due to its market share growth
in the PC market as well as the great success in the Chinese
smartphone market. Ranking 10th in 2013, it was the first time
for Huawei to seize a top 10 position. Gartner said that
Chinese electronic equipment manufacturers will continue to
grow and therefore increase their semiconductor demand with
their growth driven not just by demand from their domestic
markets, but also by strong demand from other emerging markets
such as those in Latin America and Africa.
"In 2013, total semiconductor demand from the smartphone and
media tablet markets surpassed demand in the PC market," said
Mr Yamaji. "However, this consumer shift has caused a
substantial decrease in total semiconductor demand over the
last two years because there is far less semiconductor content
in a smartphone and a media tablet than there is in a PC. In
addition, in the total smartphone and media tablet markets,
the growth rate for utility/basic models is far higher than
for premium models. To keep growing, semiconductor vendors
need to gain opportunities by accelerating the device
commoditisation with their intellectual properties and patent
portfolio."
Mr Yamaji also said that in order to avoid the fierce price
competition from commoditised markets, market leaders are
seeking opportunities in new markets such as wearable devices,
smart TVs and automotive infotainment.
"Wearable devices as well as 'Internet of Things' (IoT)
devices are the next growth drivers for hardware vendors that
can offer the required energy saving technologies and energy
harvesting technologies to realise these applications," said
Mr Yamaji.
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