Google is bringing its Google Now technology to the iPhone, where it will compete with Apple's Siri.
Google Now will be available as a feature in the new version of the Google Search app for iPhones and iPads starting on Monday. Johanna Wright, Google's vice president of Search and Assist for Mobile, described Google Now as the next phase in the evolution of search, in which answers are served up without a user needing to type in a query.
Google Now is about giving you the right information at the right time. It can show you the day's weather or alert you that there's heavy traffic between you and your butterfly. It can also share news updates on a story you've been following, remind you to leave for the airport so you can make your flight and much more. The technology delivers relevant information throughout the day in pop-up windows that Google refers to as "cards."
In addition to the cards in Google Now, the Google Search app gives you instant answers to all your questions. For example, ask Google, "Do I need an umbrella this weekend?" and you?ll get the forecast. Or ask "Who's in the cast of 'Oblivion'?" to decide if you want to see it. Voice Search is particularly handy on the go?try "Show me nearby pizza places" and you'll see a map of restaurants around you with directions, phone numbers, ratings and hours.