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Appeared on: Friday, August 2, 2013
Moto X Comes up Short With A High Price

Motorola Mobility finally announced the 4.7-in. Moto X smartphone on Thursday but in a saturated smartphone market, it's getting harder for Google-owned company to stand out.

The new smartphone can be personalized with a choice of colors and materials such as wood - a novel touch which may appeal to fashionistas. Users can choose from 18 different back covers (wood is an upcoming option, Google said) and they can choose black or white for their phone's front cover. Additionally, users can also choose the color they want for smaller parts on their phones, such as the volume buttons and the rings around the camera lens. Users can also choose between 16 and 32 gigabytes of storage, and they can also put an engraving on their device.

On the other hand, the Moto X lacks the 'magic' offered by other high-end smartphones, in terms of technological breakthroughs.



The Moto X does not include the newest version of Android. Instead, it comes with a Android 4.2.2 OS. The phone uses a 2200 mAh battery, a Qualcomm Snapdragon S4 Pro dual-core processor clocked at 1.7 GHz with 2 GB of RAM. A 2- megapixel front camera complements a 10-megapixel rear camera. The device supports LTE wireless.

Similarities in the Moto X to the Droid Ultra, Maxx and Mini models from Verizon include a similar processor, camera, display and natural interaction features, such as voice commands that work when the phone is idle and a gesture to activate the camera instead of using a specific button.

The Moto X will go on sale in the United States at the end of August or the beginning of September for a suggested retail price of $199.99 to customers who sign a two-year contract at five of the biggest U.S. mobile network operators.

While AT&T will allow customers to customize their phones, rivals Verizon Wireless , Sprint Corp, T-Mobile US and U.S. Cellular will only be able to offer black-and-white versions of the device.

  Moto X
SoC Qualcomm Snapdragon S4 Pro (MSM8960Pro) 1.7 GHz
Motorola X8 System (SoC+NLP Processor+Contextual Processor)
Display 4.7-inch AMOLED (RGB) 1280x720
RAM 2GB LPDDR2
WiFi 802.11a/b/g/n/ac, BT 4.0
Storage 16 GB standard, 32 GB online, 2 years 50 GB Google Drive
I/O microUSB 2.0, 3.5mm headphone, NFC, Miracast
OS Android 4.2.2
Battery 2200 mAh, 3.8V, 8.36 Whr
Size / Mass 65.3 x 129.3 x 5.6-10.4 mm, 130 grams
Camera 10 MP Clear Pixel (RGBC) with 1.4µm pixels Rear Facing
2 MP 1080p Front Facing
Price $199 (16 GB), $249 (32 GB) on 2 year contract


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