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Appeared on: Wednesday, July 11, 2018
Google Hotel Ads Become Part of Google Ads

To help its partners efficiently scale, Google is making Hotel ads a part of the Google Ads platform with a new campaign type.

In 2010, Google started showing sponsored hotel prices in Google Maps. Since then, the company has expanded Google Hotel ads to more than 150 countries on Google.com and Google Maps, helping travelers browse hotels on mobile devices and spot hotel deals.

Now Hotel ads are becoming a part of the Google Ads platform with a new campaign type. Hotel campaigns in Google Ads will launch later this year, enabling you to manage your Hotel campaigns alongside your other campaigns in a single platform. Gogole is also launching a new Hotel Center to simplify the management of your hotel price feeds.

Yesterday at Google Marketing Live, Google introduced a new campaign type in Google Ads called Hotel campaigns. This campaign type will simplify campaign management and optimization. Specifically, the benefits include:

Hotel price feed management can be complex and time-consuming. With Hotel campaign management moving into Google Ads, Google is also redesigning how partners optimize and manage their hotel price feeds in a new Hotel Center. This Hotel Center will:

The existing Hotel Ads Center will be replaced with the new Hotel Center in phases. Google is starting with the basics first, focusing on a better way to submit your hotel inventory and describe your hotel properties.

Hotel Ads will launch as an open beta available to advertisers later this year.



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