Hisense has announced a new 80-inch laser TV that costs just 19,999 yuan, or about $3,140 -- much less than the company's previous $9,999, 100-inch model.

Hisense idea is to package an ultra short-throw (UST) projector with an ambient light-rejecting (ALR) screen and a sound system and sell it as an alternative to a large flat-panel TV.

The new 80-inch L5 laser TV is based on a 4K/UHD DLP imager and laser-phosphor light engine with a lifespan of 25,000 hours. It is spec'd to produce 400 nits on the included 80″ screen - a new generation custom-made Danish DNP high gain anti-light hard screen, which is said to enable a clear picture display no matter how bright the surrounding light. The color gamut is said to be 113% of NTSC, and it can display HDR10 content.

As the 4K TV is powered by a reflective light source, despite the 80-inch size, the screen can be viewed comfortably even when sitting as close as 3 meters (approx. 10 ft.). The TV also supports 3D content. It is powered by an Mstar 6A838 TV chip, quad-core Cortex A53 structure, and runs the VIDAA user interface. The new VIDAA AI system that comes with the Hisense L5 laser television is equipped with such features as automatic sports mode, star recognition and screenshot sharing of moments.

Hisense launched the TV in China, and it will available to buy globally soon.

Specifications