Movado has unveiled the second iteration of Connect smartwatch, the Connect 2.0.

The newer model is powered by Qualcomm's Snapdragon 3100 chipset and comes in two sizes: a 42mm and a smaller 40mm. Users can modify its looks until the watch fits their aesthetic by swapping its straps/bracelets and taking advantage of its customizable watchface.

Connect 2.0 also comes with a heart rate monitor, GPS, storage for music files, Google Asistant and programmable buttons. Those buttons are pre-programmed to open Google Fit and Google Pay, but users can customize them and turn them into a shortcut for any app they want.

The smartwatch will set buyers back anywhere from $495 to $750. It will start shipping next month.