Primera Technology, Inc., the world’s leading developer and manufacturer of desktop CD/DVD disc duplication and printing equipment, today announced its Bravo Disc Publisher with Mac compatibility. Bravo is the world’s first automated CD duplicating and printing system that is priced at less than $2000 MSRP (Manufacturer’s Suggested List Price). Until now, comparable systems have cost at least $4000 to $6000 (MSRP). Instead of copying and labeling discs one at a time, Bravo is designed for hands-free, automated production of up to 25 CDs or DVDs per job. An advanced robotic mechanism is used to transport discs into the built-in 48x CD-R recorder or optional Pioneer® combo DVD-R/CD-R recorder. After recording, discs are transported to the integrated printer and printed in full color at up to 2400 dpi resolution. Bravo prints directly onto the disc surface, eliminating the need for expensive and cumbersome hand-applied paper labels.

Typical applications include businesses, churches, film and video producers, photography studios, music groups, schools as well as other companies and organizations who have a need for in-house copying and printing of CDs and DVDs. Virtually any digital information can be recorded, including audio, data, video, photos and more.

Bravo attaches to any Mac running Apple® OS X. Bravo comes equipped with Charismac Engineering’s Discribe™ V5.0 duplication software. Mac users can design labels in any of their favorite graphic design programs such as Adobe® Illustrator®, Photoshop®, etc. and import them into the software. Because of its common USB and FireWire interfaces, Bravo may also be used cross-platform on Windows XP/2000-based computers with optional add-on software.

“With Bravo, users who previously could not cost-justify in-house CD or DVD duplication and printing now have an excellent solution for less than $2000,” said Mark D. Strobel, Primera Technology’s Vice President of Sales and Marketing. “Bravo offers all the advantages and benefits of far more expensive systems, but at a significantly lower price.”

Two Bravo models are available:

*The Bravo CD Publisher with a 48x CD-R recorder is priced at US$1995 (MSRP).

*The Bravo DVD Publisher with a Pioneer DVD-R/CD-R recorder is priced at US$2495 (MSRP). The DVD-R unit records DVD-Rs at 4x and CD-Rs at 16x.

A business card adapter kit is also available to copy and print 80mm mini-discs, rounded “hockey rink” mini-discs and business card shaped CDs. The Adapter Kit is priced at US$199 (MSRP).