Samsung Electronicsis making its biggest run yet at the iPhone, unveiling the new Galaxy S4 in New York and broadcasting the event live in Times Square - just a few blocks away from Apple's flagship store. The debut of Samsung's smartphone will be held at Radio City Music Hall tomorrow night.

The South Korean company has been heavily advertising the new product, which will be equipped with a high-end 13-megapixel camera and eye-tracking capabilities.



The phone is expected to feature a 5-inch full-HD AMOLED screen display. At the Consumer Electronics Show in Las Vegas early this year, Samsung unveiled a power-saving AMOLED screen that it claims is 25-percent more energy-efficient than existing products.

The U.S. version will use Qualcomm's quad-core chip while in other markets, it will rely on Samsung's BigLittle "octacore" eight-core chip. Other features will reportedly include Floating Touch, a non-contact touch recognition, and Eye Scroll, the facial recognition. The eye-scroll technology would track eye movements to let users scroll through articles based on where they're looking on the screen. Eye-tracking technology would also allow users pause videos when their eyes move away from the screen.