The new Cyber-shot S730 presents a great-value entry point to the world of digital photography. The S730 has 3x optical zoom lens to bring distant objects closer, while pictures captured with the 7.2 effective megapixel sensor look crisp with superb detail. For low-light shooting, it's possible to boost ISO settings up to 1250.

A new multi-point autofocus mode ensures pin-sharp images, even when your subject is moving or isn't in the centre of the frame.


The on-screen Histogram mode displays image brightness in graphical form - useful if you're fine-tuning exposure settings for the best possible results.

Even if you're new to digital photography, the Cyber-shot S730 guides you with a handy display of functions like flash, macro and self-timer settings. There's also on-screen advice to help you select the right settings for your chosen subject as selected with the Shooting Mode dial.

The Cyber-shot S730 will be available throughout Europe from mid January 2008.